PARTNER CAMPAIGN PACK 2015

 2015 ObserveIT Campaign Roadmap  Introducing ObserveIT Partner Campaign Packs  Overview of Application User Campaign Pack  Your Opportunity AGENDA

2015 OBSERVEIT CAMPAIGNS Application Users __________________________________________ Data Exposed Via Applications Application Access the window to our most sensitive data Privileged Users __________________________________________ Super User…Super Threat Privileged Access, the root of today’s biggest breaches Audit and Compliance – Findings…Friend or Foe? SOX EU Data Protection Reform HIPPA External Vendors __________________________________________ External Vendors: Remote Access – out of sight out of mind?

OBSERVEIT CAMPAIGN TARGETS Who did ObserveIT Target Over 50 application related relevant titles Existing database of customers and prospects How did we get this message out Multi-touch campaigns Webinars SEO/SEM - downloads to key assets Updated website content Regional, corporate events

INTRODUCING CAMPAIGN PACK What’s In the Pack s – Customer and Sales Focused Call Scripts White Papers Webinar Replays Invitation Copy How often will a new pack be available Every quarter as relevant Where do I get Campaign Pack On the Partner Portal Contact Director Field Marketing for Walkthrough or assistance

2015 OBSERVEIT CAMPAIGNS Application Users __________________________________________ Data Exposed Via Applications Application Access the window to our most sensitive data Privileged Users __________________________________________ Super User…Super Threat Privileged Access, the root of today’s biggest breaches Audit and Compliance – Findings…Friend or Foe? SOX EU Data Protection Reform HIPPA External Vendors __________________________________________ External Vendors: Remote Access – out of sight out of mind?

AT&T will pay $25 million after call- center workers sold customer data Morgan Stanley insider exposes rich clients' info online Ex-JPMorgan Employee Charged With Stealing Customer Data APP BLIND SPOTS = DATA EXPOSURE APPLICATION USER – CAMPAIGN PACK APPLICATION ACCESS: THE WINDOW TO OUR MOST SENSITIVE DATA

App Entitlement changes _____________________________________________________ Logging App Utilization _____________________________________________________ OBSERVEIT SOLUTION SHIFT FOCUS FROM POSSIBLE ACTIONS TO ACTUAL USAGE Get deep insight within applications  Customer data  Financial records  Account Information  Adding Users  Deleting Accounts  Modifying Access

Challenge:  Needed to comply with FDIC requirements surrounding the audit and logging of privileged access to applications.  Ongoing challenge for over two years, because some of the legacy and web based applications do not have their own internal logging and audit reports that meet FDIC regulations. Solution:  Holistic view of application utilization by administrator level users  Real-time alerts for creation, modification, or deletion of users  Reports centered around application access as a whole Get visibility within 20 financial apps

APPLICATION USER CAMPAIGN PACK Assets: Presentations: Updated ObvserveIT Solution Deck Focused Campaign Deck: “Data Exposure Through Apps” Webinars: On Demand Xerox Webinar (Application Data Security) Security Panel on Data Exposure (Co-Hosted with SANS) White Papers: 16 Cloud Apps White Paper Data Protection White Paper Business User White Paper Trifecta White Paper Mind the Gap White Paper

CAMPAIGN PACK (CONT’D) Assets: s: Sales (For your Sales Team to use) Marketing (CTA – join a webinar) Invitation Copy: Invitation copy to use for seminars/webinars Supporting Call Script Case Study Additional Assets Coming Soon: Ponemon Report & Webinar Financial Services Apps to Monitor White Paper

CAMPAIGN PACK

APP USER CAMPAIGN: YOUR OPPORTUNITY Run Your Own Campaign Leverage our assets for a multi-touch campaign against your existing database Use our white papers and on-demand webinars as a call to action Host a Webinar/Seminar Ask ObserveIT for a presenter for your own webinar using our previous content/assets Use our assets and local presence to host a seminar or lunch and learn event How do we fit in your Security Portfolio Leverage our content with your other security solution vendors’ content to create a unique value proposition Let us help! Work with your local OIT team and engage our Field and Channel Marketing Resources