© 2012 Ideal Analytics Limited. Marketing

© 2012 Ideal Analytics Limited. 2 Marketing - A data intensive operation Marketing is preparing for optimum sales by -  Creating awareness on the product/services among the target group of customers  Managing campaigns and promotions  Targeting and establishing prospective target groups  Building up Brand Value of the company.  Assuring the customers with -  effective measures for after-sales support,  information disseminating,  and guaranteeing right value of money.

© 2012 Ideal Analytics Limited. 3 Marketing - Measuring the effectiveness  Success of campaigns is measured by -  the increase of sales volume,  and value due to each campaign.  Establishing the right target group is measured by –  the comparative study and effect of the campaign on different target groups,  and then identifying the right target group(s).  Figuring out –  the rate of return of the campaign,  and the co-efficient of sales/return aided by different ratios and formulae.

© 2012 Ideal Analytics Limited. 4 Marketing - Towards estimating future fund allocation for campaigns The derived values from the campaign and the subsequent sale value provides –  Expected rate of return of sale with respect to finite investments in campaigns.  Allocation of funds for future campaigns.  Differential value of the rate of return with respect to different target groups and target markets.  Predictive value of sales region-wise and sales-wise.

© 2012 Ideal Analytics Limited. 5 Marketing - Data analysis through DATA-ANALYTICS tool  Marketing analysis essentially is dealing in data analysis.  Data Analysis is practically impossible to do manually without help of any tools.  Data Analytics tools provide the as-is picture and the future estimate with trend depictions and predictive values for the future.  Advanced Mathematics and Statistical simulation is undertaken.

© 2012 Ideal Analytics Limited. 6 Marketing - What business analysts want  Marketing analysis is a very intensive job demanding full time.  The business analyst is so burdened with her own job that she does not want to get bogged down by technological complexities and yet wants the full help of technology.  But she does not want to depend on the technology professionals for her answers.  She wants empowerment and freedom in creating her own artefacts with the data captured.

© 2012 Ideal Analytics Limited. 7 Marketing - Ideal-Analytics as a solution Years of focussed research on customer requirements have been imbibed into the product IDEAL-ANALYTICS  The product uses current data, without any modelling burden, where the users can form their own formulae on-demand and can preserve them while keeping the data used transient and current.  Cross dataset operations help the business analysts compare and combine different data sets with varying formats and timestamps.  IDEAL-ANALYTICS redefines Business Intelligence in the most smart & slick implementation

© 2012 Ideal Analytics Limited. Thank you