How To Look Like An All-Star on LinkedIn Presented By: Cody Pierson

Do I Need LinkedIn? -Recruiters use it for locating passive candidates. -It’s the best way to maintain a network of business contacts. -A lot of jobs are only posted on LinkedIn. -It’s an easy way to stay plugged into industry trends.

Profile Best Practices The secrets to looking like an All-Star.

Profile Best Practices 1.Always include a good picture. 2.Use a headline, not your job title.

Profile Best Practices 3.Add media and work samples, if possible. 4.Be specific and focus on outcomes.

Profile Best Practices 5.Include search keywords.

Profile Best Practices 5.Include search keywords 6.Add plenty of skills.

Profile Best Practices 5.Include search keywords 6.Add plenty of skills. 7.Claim your unique URL. (Click here to find out how.)Click here

Managing Your Account Secret settings to make your life easier.

Managing Your Account Access account settings through the Privacy & Setting section of the menu.

Managing Your Account Job activity is private by default, but disable activity broadcasts for extra privacy.

Managing Your Account If prospecting or looking into candidates, switch to anonymous browsing.

Connecting & Sharing LinkedIn is still a social network, after all.

Connecting & Sharing Finding people is the first step to connecting. You can search for people, companies, jobs and more.

Connecting & Sharing The default connection invite is fine for friends and coworkers, but you should customize it if you’re prospecting or connecting with people from a networking event.

Connecting & Sharing Sharing content on LinkedIn is the easiest way to interact with your network. Click ‘Share an update’ on your home screen, then paste a link or enter a comment.

Connecting & Sharing Content you post will appear in the newsfeeds of your connections. Newsfeeds also display sponsored content from companies advertising on LinkedIn.

Connecting & Sharing Groups are a great tool for networking and prospecting. Groups are created and run by users. Some are great, most are not. You can post content to groups and start discussions.

LinkedIn Company Pages You’re not the only one that needs to look good.

Does My Company Need LinkedIn? -You need a company page to post jobs or advertise on LinkedIn. -It gives you another outlet for company content. -People expect to find you there.

LinkedIn Company Pages Company pages are profiles for your business. Users can follow you to get all of your updates.

LinkedIn Company Pages You can post updates to your company page. The process is the same as posting to a personal profile. Get stats on views and engagement.

LinkedIn Company Pages Whoever creates the company page will be the default admin. You can add additional admins but the must be on LinkedIn and connected to the original admin. Owners and senior marketing people should be admins.

LinkedIn Company Pages Like a personal profile, use searchable keywords in your company description. Fill out the company specialties to improve the odds of showing up in search.

LinkedIn Advertising PPC that’s as easy as

LinkedIn Advertising There are a lot of advertising options on LinkedIn. They work on a Pay-Per-Click (PPC) model. It’s easier than Google AdWords and reaches a B2B audience.

LinkedIn Advertising Sponsored Content is the most popular and effective ad option on LinkedIn. Target content based on role, geography, seniority and more.

LinkedIn Advertising Once an ad is clicked, best practice is to direct to a landing page to capture info. You need a good landing page, because each click that doesn’t convert is wasted money. This is not a good landing page.

LinkedIn Advertising If you have marketing automation software, once the form has been submitted the information can be captured by a CRM system.

LinkedIn Advertising LinkedIn provides metrics on clicks, social actions and spend. You can run multiple ads and campaigns simultaneously. Testing and refinement are key to success.

Questions? Thanks for attending my presentation!