Presented to: Space 150 Dan Murphy Triton Digital

Triton Engagement Network 2 REACH Communicate directly with loyal database members TRAFFIC Creating relevant and engaged relationships through rich content and promotions TARGETING Grab your audience's attention beyond the stream leveraging our non-audio advertising vehicles to increase your reach TRACKING Every member's engagement is tracked and measured to allow you to better optimize your campaign and return on investment OVER 10 MILLION CONFIRMED MEMBERS ENGAGEMENT PLATFORMS Loyalty Rewards Network Contesting (UGC, Photo Splash, Video Splash, Text Uploads) Sweepstakes REACH 1,000+ Media Brands 90 Million Monthly Display Impressions 10.4 Page Views Per Visit CONTEXTUAL TARGETING Demo Gender Geo Device Format Content Interest & Search History INVENTORY Pre-Roll IAB Display Page Sponsorships Custom Trivia Featured Links (CPC or CPM) Research & Lead Gen Survey BUILDING AN ENGAGEMENT NETWORK WITH THIS IN MIND:

Engagement Components Traffic Driving and Educational Trivia Research and Lead Generation Survey User Generated Photo Contest Social Media Shared Trivia 3

Find a B-DUBS Location Trivia 4 The Triton Loyalty member chooses a trivia engagement and clicks on the selection. A click reveals the actual trivia question and a hint button. Upon clicking the hint button, a new window opens up your webpage, Facebook site or other promotional page where the participant can find the answer. This is click one on your site and we can strategize with you on how many clicks from there it will take to find the answer. The participant enters the answer back on the Triton site and receives a points based reward

B-DUBS Trivia 5 8

Lead Generation & Research Survey Optional custom welcome page to introduce the survey. Tease freebies, coupons or additional offers found at end of survey. Custom creative with unique question types and stand alone URL for additional promotion. Custom completion page that can drive members to your site, offer coupon deals or freebies Follow up to thank members and include additional messaging on behalf of your brand. 2 Registration info can include: first name, last name, phone, zip, address, city, state, age, . Allows you to collect data, results & contact information yours to keep Activate and Drive traffic via Triton Network, streaming impressions from Triton Digital or from your promotional efforts

Registration Page 7

Special Offers Page 8 Do you want to become a member of Buffalo Circle and receive B-Dubs menu updates, special event information and other hot news from B-Dubs?

Confirmation Page 9 Offer a Blazin’ Bonus card or wings coupon here! Offer a Blazin’ Bonus card or wings coupon here!

Follow Up 10

Wing Eating UGC Photo Contest 11

Step 1 - Register 12

Step 2 – Upload Photo 13

Step 3 - Confirmation Page 14

Step 4 - Gallery and Voting 15

Step 5 - Sharing 16

Social Media Trivia - Flow 17 TRIVIA 1. Members go through the trivia stack and find the trivia for “Get Free B-Dubs Wings”. They click the link to find the answer. Live Link

Social Media Trivia - Flow Members land on the pay with a tweet page where they can post the message via facebook, twitter or linkedin

Social Media Trivia - Flow Choosing Facebook, members will post to their page allowing their followers to also be able to get free wings.

Social Media Trivia - Flow Upon posting, Members can then access the free coupon deal for free wings, which answers the trivia question. Coupon can be found on B-DUBS site if possible or hosted by Triton Digital.

wings Social Media Trivia - Flow 21 Medium 5. Members then go back to the trivia to answer the question thus gaining 500 points.

Social Media Trivia - Flow 22 Allow your campaign to go viral by all of the members posting about the free wings. Their friends and family will see the post and also post about it.

Summary Traffic Driving and Educational Trivia Research and Lead Generation Survey User Generated Photo Contest Social Media Shared Trivia 23

24 Thank You Heather Smith VP, Interactive Sales & Jay Rose VP, Interactive Sales