Future trends in advertising

Advertising has come a long way today. More and more new medium is being explored each day to make a successful ad campaign. Internet that has in recent times picked up as an advertising medium in no time has become the favorite of the advertiser. Internet not only helps capture maximum audience but also broadens the exposure. Internet today, undoubtedly is one of the best mediums for brand promotion and advertising.

In a country like India where in we are not dominated by a monopolistic market and have new products popping up each day advertising gains a whole new perspective. Today the contemporary market scenario is demarcated by cut throat competition where in each competitor tries to bet the others in the race. To carve a niche for themselves one needs to be on their toes and for that knowledge of the latest advertising tools is inevitable.

Internet as an advertising medium is versatile and this is it where it sands apart from the conventional advertising medium. It is a highly flexible medium that allows you to make changes during the course of the campaign as and when required without incurring much additional cost. This makes internet all the more important in a country like India where the business scenario is highly dynamic and changes with each passing day. Online media advertising allows you to make changes as and when required to meet the latest demands of the market.

Internet advertising is on an all time boom and is bound to take Indian advertising on an all-new level. If we are to believe the results of a latest research facts show that that approximately 30 million dollar is solely generated by online advertising. Going by this fact one can have an idea of the immense potential of advertising medium Internet and the future of online advertising. The main strength of Internet as an advertising medium is its ability to reach out to a vast audience at one go. Internet advertising is also not bound by limitations such as time and accessibility as one can surf the net at any time of the day making your advertisement available 24*7 unlike television ads to which the viewers can’t go back or the newspaper ads that go in the waste once they are read in the morning.

There are two primary ways to advertise on the Internet: Register your Web site with major search engines so Internet visitors can find you. Place a banner ad for your site on another Web site that has a lot of traffic (viewers). Banner ads allow viewers to visit your site when they click on the banner.

Advantages Relatively cost-effective. The costs can also be independent of the size of the audience. For example, a Web presence will cost the same regardless of how many viewers your site has. (You will, however, need to make sure your Internet Service Provider can handle the volume of viewers you anticipate having.) Advertisers can target specific types of viewers by positioning a banner ad on related Web sites. For example, if you're targeting people seeking information on a specific topic, you can purchase ad space on Web pages that are related to this category. So, an organic herb farmer selling through mail order might advertise through the "organic foods" or "gourmet cooking" category. You can also target your audience by geographic location and related interest area.

Messages can be timely because editing the content is often easy and instantaneous. Ads on the Internet can be interactive. You can request viewer feedback, take orders or answer questions instantly. Ad banners can run with as much frequency as you choose. The Internet is constantly available. Internet advertisers can potentially reach a global audience. Aside from language barriers, anyone at any location in the world can access information about your products or services.

Disadvantages Internet advertising should not be approached in a vacuum. Instead, it should be one component of a comprehensive Internet marketing strategy. Although the popularity of the Internet is rising remarkably, it is difficult to gage the impact of advertising on the Internet. The range of costs to advertise on the Internet can vary greatly. It is best to compare a number of highly-frequented sites to determine the best way to spend your advertising dollars.