Team 5 Michael Loo May Cho Leslieann Dawkins Tien Trinh Amy Ryan AllStar

Mission Statement The mission of Allstar is to create quality and affordable products for the ultimate consumer satisfaction, provide a safe working environment for all employees, and increase company value for stockholders. Allstar strives to grow in our product development and pharmaceutical division as a whole and become profitable from work that satisfies consumer needs and benefits humanity.

About Us Allstar Pharmaceuticals is a leading pharmaceutical company specializing in the manufacturer of over-the-counter cold and allergy medicine. Established in 1924, Allstar develops, manufactures, and markets medicine to address the relief of cold and allergy symptoms from which our consumers suffer.

Objectives Increase value of stock Increase brand awareness Increase market share Maintain customer satisfaction Introduce new products and product line extensions

SWOT Strength o High Market Shares

Strengths High Brand Awareness

Strengths Affordable Prices

Weakness Low Sales Force

SWOT (Cont’d) Opportunities o Allround is the only four hour multi-symptom liquid over the counter medication o Introduction of a line extension product: Allround+ o Introduction of a new product: Allright

New Products Allround Allround+ Allright AllroundAllround+

SWOT Threats o More competitors that compete with our products

Marketing Activities Net Income & Stock Price

Advertising & Brand Awareness

Market Share based on Sales

Product Satisfaction

Lessons Learned Utilized marketing surveys sooner Increased sale force earlier to further push our product

Lessons Learned (Cont’d) Better money management on our products Concentrated more on market demand rather than competitor’s price

Questions