STRATEGIC PLANNING STRATEGIC MANAGEMENT IN HEALTH CARE 15 MARCH 2005
POLICY AND PROCEDURE POLICY –OFFICIALLY EXPRESSED GUIDELINES AND SYSTEMS GOVERNING BEHAVIOR AND/OR DECISION MAKING PROCEDURE –GUIDES ACTIONS IN SPECIFIC SITUATIONS
GOOD POLICY WELL THOUGHT OUT FLEXIBLE ETHICAL & LEGAL CLEAR, COMMUNICATED, UNDERSTOOD, ACCEPTED CONSISTENT WITH OTHER POLICIES
PLANNING STRATEGIC PLANNING –BROAD - LONG RANGE –HIGH LEVEL OPERATIONAL PLANNING –NARROW - SHORT TERM –MIDDLE MANAGEMENT
STRATEGY LONG-TERM MAJOR PATTERNS OF ACTIVITY REQUIRING A SUBSTANTIAL COMMITMENT OF RESOURCES
GOALS YOUR MISSION AND VISION PLANNING IS INTENDED TO COME UP WITH WAYS OF FULFILLING THESE
OUTCOMES OF PLANNING OBJECTIVES STRATEGIES OPERATIONAL PROGRAMS
APPROACHES TO PLANNING INDIVIDUAL - COMMITTEE SYSTEMATIC - AD HOC QUANTITATIVE - QUALITATIVE DEVELOPMENTAL - INCREMENTAL PROACTIVE - REACTIVE ?GOOD - BAD?
STRATEGIC PLANNING S-W-O-T ANALYSIS COMPETITIVE STRATEGIES PORTFOLIO ANALYSIS LIFE CYCLE
S W O T ANALYSIS STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
COMPETITIVE STRATEGIES LOW-COST LEADER DIFFERENTIATION FOCUSED (NICHE)
PORTFOLIO ANALYSIS COWS - YIELD HOGS - CONSUME STARS - DEVELOPING
LIFE CYCLE EMERGENCE GROWTH MATURITY - REGENERATION DECLINE - REGENERATION DEATH - HARVEST OR ABANDON
MARKETING “MARKETING IS AN INTEGRAL PART OF STRATEGIC PLANNING” DO YOU AGREE?
CENTRAL CONCEPT OF MARKETING VOLUNTARY EXCHANGE OF SOMETHING OF VALUE WANTS, NEEDS, EXPECTATIONS, DEMANDS
ELEMENTS OF MARKETING PRODUCTSERVICE PRICECONSIDERATION PLACEACCESS PROMOTIONPROMOTION
TARGET MARKET PHYSICIANS PATIENTS (MANY GROUPS) INSURERS EMPLOYERS GOVERNMENT CHARITY GROUPS
MARKETING AUDIT NEEDS OF TARGET MARKET SATISFACTION OF CURRENT CLIENTS COMPETITION
RIVALRY VS COMPETITION RIVALRY –FOR ITS OWN SAKE –CAN BE VERY DESTRUCTIVE COMPETITION –CAN BE BENEFICIAL TO ALL PARTIES
STRATEGIC ISSUES MANAGEMENT SYSTEMATIC PROCESS OF INFLUENCING THE EXTERNAL ENVIRONMENT POLITICAL STRATEGY
ISSUE LIFE CYCLE ANTICIPATION EMERGENCE ENACTMENT IMPLEMENTATION
STRATEGIC PLANNING EXAMPLE