Y.2.U7 Flash Marketing/Menu

Blank next

For business purposes, a collection of people with similar, specific needs and wants is called a 1

market 1

The process of communicating a business’s messages to its market is called 2

marketing. 2

All the food and services offered by an operation to a customer is an example of _____ mix. 3

product-service 3

The use of location, decor, and theme to make the operation more pleasing to customers is an example of __________ mix. 4

presentation 4

The way in which an operation tells its customers about its products and services is called __________ mix. 5

communication 5

The list of action steps necessary for an operation to sell a product or service is called a 6

marketing plan. 6

Which part of a SWOT analysis identifies the factors outside the operation that could decrease revenues or increase costs? 7

Threats 7

Which market research method tries out a product for a limited time or with a limited group of people? 8

Experimental 8

Which market research method involves watching how customers react in a natural setting toward a product? 9

Observational 9

Which market research method gathers information through telephone, , or tableside? 10

Survey 10

A small group of people expressing their opinions about a new product or service is called a 11

focus group. 11

Breaking down a large market into smaller groups of similar individuals is called 12

market segmentation. 12

Which type of marketing treats everyone as having the same needs and wants? 13

Mass 13

Which type of marketing treats people as different from each other and tries to make a focused appeal to a distinct group of customers? 14

Target 14

Which type of segmentation breaks down a large market into smaller groups of similar individuals? 15

Market 15

Which market segmentation looks at the personal makeup of individuals—such as age, income, marital status, or education—in a given area? 16

Demographic 16

Which market segmentation looks at factors such as where customers live and work? 17

Geographic 17

Which type of market segmentation analyzes the heavy users of a product or service? 18

Product usage 18

Which market segmentation looks at the activities, hobbies, interests, and opinions of the target market? 19

Lifestyle 19

Creating a specific identity for a product or service in the marketplace is called 20

positioning. 20

Paying to present or promote an operation’s products, services, or identity is called 21

advertising. 21

Limited, or short-term, incentives to entice customers to patronize an operation are known as 22

sales promotions. 22

The process by which an operation interacts with the community at large is called 23

public relations. 23

The first step in any marketing plan is to 24

research the market. 24

The mass mailing of coupons, menus, and advertising about a promotion to customers in a particular area is called 25

direct mail. 25

Interacting with the people in the local area to create awareness of and trust for an operation is called 26

community relations. 26

A packet of information given to media representatives to answer questions they might have about a business or organization is called a 27

press kit 27

Which type of menu prices each item separately? 28

A la carte 28

Which type of menu lists the menu items that are available on a particular day? 29

Du jour 29

Chefs or managers change the menu items after a certain period of time on which type of menu? 30

Cyclical 30

A(n) ___________ analysis is an analysis of the popularity and the profitability of a group of menu items. 31

sales mix 31

The menu that offers few selections and is used often by quick-service restaurants and cafés is called 32

limited. 32

Which type of menu lists all meals available at any time of day and is often used by diners that are open 24 hours? 33

California 33

The menu that offers a choice of appetizer, full entrée with sides, and a dessert for one price is called 34

prix fixe. 34

The menu similar to a prix fixe menu that bundles various elements into one package is called 35

table d’hôte. 35

Selling price minus the standard food cost equals 36

contribution margin. 36

Which pricing method has managers mark up the costs according to a formula to obtain the selling price? 37

Straight markup 37

Dividing the menu mix by the total number of items sold in a specific time period determines 38

Menu mix percentage 38

Which menu item classification has a high menu mix percentage and a low contribution margin? 39

Plowhorse 39

Which menu item classification has a low menu mix percentage and a low contribution margin? 40

Dog 40