Richard Mansour Sukhdeep Kooner Joseph Larios

Industry Analysis  Buying Power: Set up account and use express checkout on future purchases. (Low)  Supplier Power: No other company offers this many choices shipped directly to your home. (High)  Threat of substitute service: We reward frequent customers with a loyalty program. (Low)  Threat of New Entrants: One of kind service personalized for your pet’s every need. (Low)  Rivalry: There are only a few other companies competing with our own. (Low)

Mission At dog gourmet were creating great tasting nutritious dog food. We understand that your dog is not just a companion but a very important part of your family. That’s why we created dog gourmet foods.

Business Description  Products sold Gourmet Dog Food  Business to consumers transactions through direct use of internet  Revenue is generated from the sales of the dog products  We are a Pro-profit organization

Dog Gourmet  Location: Los Angeles, California Which has the best demographics for gourmet dog food. Distribution of orders sold will be shipped by Fed Ex, UPS, and US Postal Service

Dog Gourmet  Marketing on the web  Add space on all leading search engines

Competitive Advantage  Our prices are reasonable which makes us Top ten percent of the cost leaders in the Dog food industries  Our product uses just-in-time processing which makes our product the freshest and unique.  We have variability we offer a grand selection of quality products with home delivery  There are no present threats in this market since we offer so much more than other similar business

E-commerce Business Process Diagram