Recap Report October 26, 2015. 2015 DNAW Overview Proclamations Social Media Twitter Facebook Social Videos- New Father Chronicles & Mom.me journalist.

Slides:

Advertisements

Similar presentations

Online Marketing Plan For Small Businesses By Innovative Ad Solutions Visit Our Website Visit Our Website.

Advertisements

TransComm b – Public Awareness Event Entry for the Kansas Department of Transportation National Work Zone Awareness Week in Kansas Links work in.

Developing a Social Media Strategy Ashley Schaffer Ebe Randeree For Your Organization.

America Recycles Day SM Making a Difference Every Day Highlights of ARD 2010 Outlook for ARD 2011 January 2011.

How to Use Social Media for Business Part One: What is Social Media and Why Should I Care.

GREAT RIVERS Great Innovations TWENTY FIFTEEN GREAT RIVERS Great Innovations TWENTY FIFTEEN Measuring the Message Laura Gainor – Executive Director, United.

Is Social Media right for you? by Social Media Travelers

SOCIAL MEDIA. TODAY Business Today Social Media Importance What is Social Media Social Media Platforms Facebook & Twitter Accounts.

Fundraising on Localgiving.com Dawn Carr, FST Development Worker, Birmingham and Black Country Community Foundation.

Social Media Marketing How to make it successful?.

[ Date ] [insert your community foundation logo here] Give Local America A giving day opportunity.

What is Localgiving.com? Offered throughout the Community Foundation Network as a fundraising tool for voluntary and community groups Mission: To provide.

1 Taco Bell Fresh, Fast, & Friendly Prestige Worldwide Consulting Group 12/7/2011.

Social Media Chat Best practices for engaging congregational audiences through social media.

Social Communications: What’s Next for Boomers & Beyond IFA 11 th Global Conference on Ageing May 30, 2012 Tammy Gordon AARP

+ River City Company By: Marlon Ayala, Justin Barnes, Chris Clary, Angela Dowling, and Rachel Morton.

Canadian Newspapers. Fascinating Facts about Canadian Newspapers Topic areas: Newspapers Across Devices Print Newspapers Environment Newspaper Websites.

Inspired by Iceland COVERAGE REPORT ‘ICELAND BY ANOTHER NAME’ WEEK TWO RESULTS (W/C 17 th September)

CTE Month 2013: Career and Technical Education Works! Planning and promoting CTE Month in your area Ashley Parker, Media Relations Manager.

Listas Locales USA ONLINE DIRECTORIO General Presentation Hispanic Local Search LLC January 2013.

Building a Successful Social Media Strategy. Social Media: Why should I care?

Utilizing Social Media & Multimedia Communications.

Public Relations & Communications July Public Relations: Why is it important to you, your team or program? Builds public understanding and trust.

Social Media at LISC June LISC Social Media What is it? New ways to distribute our news and stories that engages, interacts and shares. Why do it?

Embracing social media in the NHS Gayle Culross, Communications Manager, NHS Tayside *in the time that it takes to read this, another 14 people will have.

Multi-District Grant: Television Public Service Announcement Day Program  Produce minimum of 4 Rotary PSAs  400+ spots per month  Broadcast throughout.

Hawaii Clean Energy Initiative Online Presence. Social Media Utilize promotions to drive social activity and engagement Objective: Generate “noise” across.

Social Media in the Developing World Jenai Booker, Rachel Crown, Nichole Hoeflich, Thomas Romanoff.

Robotics Education & Competition Foundation Public Relations and Communications Event Partner Summit July 2014.

Social Media Getting Social in a Digital World. (And, why it matters to your business!)

Online Presence of JAAGO Foundation. Social Media for JAAGO A huge number of people are connected through social media, which is interactive and social.

Donate Your Sixth Sense. Low public awareness of deafblindness Higher profile organisations take the larger stake of supporters Disability is an emerging.

Tempe.com And More … RanchoMirage.com OVERVIEW. The CitiesPlanet Network of 57 cities represents a total population of more than 4.2 million people across.

Online Video - State of the Nation 1 Nick Bolton Media and Entertainment Sector Manager, Viocorp Amy Weinberger Vice President ANZ, comScore.

Smoking cessation disease awareness through digital interactive services and social media interventions Smoking cessation disease awareness through digital.

New Media ICA 1 Successful Story: Best Job in the world Campaign.

with Hoda Toloui-Wallace FundRazr Coaching Elizabeth George FundRazr Marketing.

Fundraising and Marketing

Case Studies My Portfolio. Agenda  Union Bank  Grenadines Homes  Gossy  Grand Pure Soya Oil  British Council  Homevida.

Data, Data, and More Data Alison M. Weir, Director of Policy, Research, and Analysis.

Shoveling tweets: An analysis of the microblogging engagement of traditional news organizations Marcus Messner Maureen Linke Asriel Eford School of Mass.

This week on social media Oct 29 th -Nov 4 th. General stats.

+ The Cincinnati Herald Social Media Strategies Lauren Justice.

Digital Marketing Strategy Fantastic Oceans Goal is to improve brand awareness and generate fundraising via the digital platforms - Facebook, Twitter,

Strategies for Social Media Marketing. SOCIAL MEDIA & YOUR AUDIENCE Find and engage with current and potential customers online! Social is now the top.

PowerPoint 6: Messages in the Media. What is media? Media is the communication of information and messages to the public. There are many forms of media,

By Ashly Robbins, Aaron Stucky and Bienvenue Kitolano.

CASEY J. MORGAN Social Media Portfolio Emmis Austin, 93.7 KLBJ, Dudley & Bob with Matt Morning Show Blog level web traffic vs in-cluster competitors Facebook.

TELLING YOUR STORY CREATING COMPELLING CONTENT. THINK COMMUNITIES, NOT AUDIENCES WHO IS YOUR COMMUNITY? WHAT PLATFORMS ARE USED BY THAT COMMUNITY? FACEBOOK,

Communications Team West Sussex Care Month Increase referrals to Carewise and visits to its online information. Increase visits to Connect to Support,

Financial Literacy Month We encourage everyone to take part in Financial Literacy Month and have outlined a few ideas for how to get involved on the next.

Marketing using the web and social media Presenter:- Pete Read Follow me on

+ #BikeMonth Social Media Re-Cap for May Introduction Objective – To promote National Bike Month, the importance of bike safety and the benefits.

FUNDLY MAYDAY 2016 CAMPAIGN PLAN. WHY IS IT IMPORTANT Attract MayDay Donors across the United States IT’S GLOBAL Avg. online gift increased 40% year-over-year.

Campaign Overview Overview of Key Activities Campaign preparation Manifesto and campaign launch Chambers Social Media Toolkits Twitter campaign.

NOMINATION FORM FOR COMPETITIVE TRAVEL MARKETING AWARDS Name of Nominee: Minneapolis Northwest Tourism Key Contact: Grace Post Phone:

Digital & Social Media Awareness Session HSE Communications 5 th November 2015 #hsemasterclass.

 People are volunteering, donating, signing petitions, making loans and doing other social actions all over the world.

HUNGER AWARENESS WEEK September

Aberdeen Networking Event Workshop

SOCIAL MEDIA BEST PRACTICES

Born Digital 2016: generating public interest in digital preservation

Meetings Move Us Forward is a grassroots resource created by MPI to help teach members how to talk about the meeting and event industry in a consistent.

What Journalistic Writers Should Know About Social Media

Entrepreneurial Journalism

84% By The Numbers: Top Trending Stats +

Promoting Your Gutsy Walk

Countering extremism through exchanging research, policy & practice

Using Instagram as a Marketing Tool

Presentation transcript:

Recap Report October 26, 2015

2015 DNAW Overview Proclamations Social Media Twitter Facebook Social Videos- New Father Chronicles & Mom.me journalist Web Traffic Partnerships Huggies AWHONN MatchMe.org/The Paint Bar You Give Goods diaper drive Media NDBN-Member Diaper Banks’ Activities

2015 Proclamations30 Statewide94 Cities/Counties 50% * 11% * * Increase vs Total ( 20 & 85 respectively totals 15 & 36, respectively) [26 Governors & 4 State Legislatures]

Twitter#DiaperNeed - Actively promoted hashtag across all platforms/partnerships/membersTotal Tweets using #DiaperNeed 3,005 * * Figure provided by - down from 4,440 in 2014 Social Media

NDBN Hosted Twitter Party - 2 nd annual chat - NDBN-member diaper bankers & supporters celebrated & shared DNAW successes & talk #DiaperNeed Social Media Twitter

Joined External Twitter Chats - AWHONN (w/ Huggies) Social Media Twitter

Top Twitter SupporterMindy Kaling – 5 million followers Social Media

“Wipe Out #DiaperNeed” Thunderclap -1 st use of platform -Twitter & Facebook activation -212 unique supporters - Achieved potential reach of 403,584 people Social Media

FacebookLikesReach 23% * * Increase vs (from 6,892 to 8,513) Social Media 2,463% † † Increase in reach of 2015 DNAW vs DNAW (2,232 to 57,224)

Week’s Most Successful Post ,214 People Reached

Week’s Most Successful Post ,042 People Reached

2 nd Most Successful Post ,352 People Reached

3 rd Most Successful Post ,645 People Reached

Video Partner -New Father Chronicles Web personality LaGuardia Cross Created video for NDBN 3,200 viewshttp://bit.ly/1OIDyqo Social Media

Video Partner -Mom.me journalist 1 st person account of diaper need Bryanne Salazar Created video for NDBN 3,154 people reached Social Media

Page Views During Week1 st Time VisitorsDonations 379% * * Increase vs DNAW (from 12,073 to 57,854views) Website Hits 182% † † Increase vs DNAW (from 3,515 to 9,920 new users) 52% + + Increase vs DNAW (from $2,474to $3,759 via NDBN website only) Nationaldiaperbanknetwork.org

PartnershipHuggies ® 8,200 Likes, 1,400 Shares 1,100 Video Views

PartnershipHuggies ® Media Support Print Online Blog

Partnership AWHONN Healthy Mom & Baby Media campaign National diaper drive diaperdrive.org Fundraising $4,643

Partnership Matching Campaign The Paint Bar (Boston-based) Matchme Raised $1,574

Partnership Virtual Diaper Drive You Give Goods Pilot program 856 Diapers Delivered to Community Food Bank of NJ

Media Highlights Parents.comRedbook.comToday.comHealthy Mom&BabyBaltimore Sun (syndicated)The Seattle Times (syndicated)Parents.comRedbook.comToday.comHealthy Mom&BabyBaltimore SunThe Seattle Times

Media Highlights FOX 13 (Salt Lake City)WLIX (Lansing, MI)Democrat & Chronicle (Rochester, NY)KTLA (Texarkana, TX/AR)The Dallas Morning NewsFOX 13 WLIX Democrat & ChronicleKTLA The Dallas Morning News

Media Results Local TV News segments throughout country million viewers - $260,469 ad value (Diaper Need/Diaper Bank/National Diaper Bank Network/Diaper Drive)

Media Results Estimated News Coverage stories throughout country print, broadcast, online billion potential viewers Meltwater estimates (Diaper Need/Diaper Bank/National Diaper Bank Network/Diaper Drive)

DNAW Local Results NDBN-Members Report* -790,451 diapers donated -182,204 dollars donated -109 local news stories -101 local speaking opps & events * Based on 53 diaper banks reporting

DNAW Events Across the Country

DNAW Event’s Across the Country

NDBN in the House Staff Visits to Virginia, Kansas, Pennsylvania

5 th Annual Diaper Need Awareness Week September 26 – October 2, 2016