1 Triton Digital Your Music, Your Way Integration Presented to: Burger King

Burger King’s 2015 Integration Strategy: “Organic” features in real settings Interactive exposure People engaging/interacting with Burger King ‘Where you live life your way’

Three Big Triton Digital Integration Tactics: 1.Your Music, Your Way Create Your Station Integration with Slacker Radio 2.Your Music, Your Way Favorite Songs Station Integration with Slacker Radio 3.Triton Engagement Network –Burger King “Confident & Bold” Daily Video Trivia –“Be Yourself Burger King Road Trip” Sweepstakes

Slacker – The Best Content. Anywhere. At A Glance 30 million registered users 60% Male / 40% Female 83% A million song library Authentic Slacker delivers a true music discovery experience Mobile 70% of Slacker users listen through their mobile device Hands-On, Passionate Music Makers 300+ Handcrafted Stations, programmed by passionate, dedicated music lovers, not algorithms Slacker is made up of Passionate Makers who enjoy curating their own playlists

Create Your Station 5

6 Year-Long Exclusive Integration into Slacker’s Create Station feature, where users create stations based on artists or songs Ties Burger King’s “Be Your Way” positioning to a custom-built music experience on Slacker Radio with the “Your Music, Your Way” tagline Burger King has an opportunity to be the exclusive sponsor of this feature Entire creation experience is branded as Burger King and “Your Music Your Way” Added Value for minimum media investment with Triton of $1,000,000 gross Note: All creative designs are examples. Exact designs to be agreed upon by both parties

Here’s how it works: Create Station Landing Page Listener clicks on Create Station link at top of Slacker Radio Home Page Listener is taken to “Creating Stations on Slacker Radio” landing page, exclusively sponsored by Burger King 7 Create Your Station

8 Artist Cloud Once users click OK, they are taken to the Artist Cloud where they begin choosing artists, songs, albums or genre to build their custom station. Entire Artist Cloud will be exclusively skinned and sponsored by Burger King Create Your Station

9 Congratulations Page – Your Music, Your Way Once the listener builds their station, they are taken to a Congratulations page where they learn where to find their new station Continuation of Burger King’s exclusive sponsorship and branding Create Your Station

10 Slacker Traffic Driving Spot to send users to – Your Music, Your Way Create Your Station  Click on Speaker Play audio in Slide Show mode to hear

11 Favorite Songs Station

12 Year-Long Exclusive Integration into Slacker’s Favorite Songs Station custom feature, where users can listen to a station made up of only ‘favorite’ songs Ties Burger King’s “Be Your Way” positioning to a custom-built music experience on Slacker Radio with the “Your Music, Your Way” tagline This feature has never been sponsored Entire user experience is branded as Burger King and “Your Music Your Way” Added Value for minimum investment on Slacker of $500,000 gross Note: All creative designs are examples. Exact designs to be agreed upon by both parties Favorite Songs Station

Here’s how it works: Create Station Landing Page Listener clicks on the My Music link at top of Slacker Radio Home Page Listener is taken to a page with options on Slacker Radio landing page, so the user can pick the Favorite Songs station, exclusively sponsored by Burger King. 13 Favorite Songs Station

14 Favorite Songs Station Listener clicks on “Play Favorite Songs Station on Slacker” landing page. Entire selection process is exclusively sponsored by Burger King. Favorite Songs Station

15 Slacker Traffic Driving Spot to send users to – Your Music, Your Way Favorite Songs Station  Click on Speaker Play audio in Slide Show mode to hear

100% share of voice of Confident and Bold Burger King Daily Video Trivia –100% sponsorship of nationally syndicated daily video trivia –BK graphic (300x250) accompanying Triton daily confident and bold video –Text – 50 characters all for Burger King’s use –Estimated 5,000 engagements per day –Weekly Promotional Traffic Driving Trivia to Burger King site: 5,000 weekly engagements –Estimated 2,085,000 total engagements, including Page Views, Entrants and s –Value: $182,500 ($500 per day) –Added Value for Minimum Investment of $250,000

Daily Video Trivia 18 1 Ownership of nationally syndicated Daily Video Trivia engagements (once daily) 2 Brand inclusion in trivia name (i.e. Confident and Bold Trivia) Presented by Burger King 3 Brand Logo inclusion in daily trivia engagement One Weekly traffic driving trivia for brand Presenting Sponsor of Daily Video Trivia

Have the Burger King audience enter to win a chance to go on the ‘Be Yourself Burger King Road Trip’ catered by Burger King. Ties Burger King’s “There aren’t that many places in the world where it’s okay to just be yourself” positioning to a custom-built Sweepstakes Contest called ‘Be Yourself Burger King Road Trip Triton would send the winner +1 on a trip around the USA on behalf of Burger King. The winner would visit fun tourist attractions with Burger King locations so they can be themselves throughout the trip. This includes a meal at each BK location, gas money to drive to each location and room and board at a hotel of Burger King’s choice for 5 nights Social Media Integration will be involved to create a viral contest (facebook, twitter) Location recommendations: Times Square in NYC; Union Station in Wash DC; Las Vegas strip in Las Vegas; Golden Gate Bridge in SF; Navy Pier in Chicago; etc... Added Value for Minimum Investment of $400,000

Estimated Participation Estimated Entrants: 20,000-40,000 Estimated Entries: 100, ,000 Estimated Entries Per Unique: 3-15 Note: estimated participation is based on a number of variables including value of prize, sweepstakes time of year and more. These are just estimates.

Sweepstakes/Contests 22 Custom graphics/text designed around your brand Unique URL Place it anywhere you like. –Embed the contest on its own stand-alone site –on your website –on your sponsor’s website –You can even include the contest and contest listings within our loyalty clubs

Sweepstakes Registration Info 23 Registration Info –Can include: first and last name, phone, zip, address, city, state, age, as well as custom fields such as a question or a opt in.

Sweepstakes Confirmation Page 24 Social Sharing –Our platform gives members different options to share the contest –Members can share contest for extra entries

Sweepstakes Facebook Example 25 Example of when someone shares a contest to Facebook Coupled with Facebook’s “Like” feature you can now propel your brand, further.

Sweepstakes Confirmation Page 26 Can include links to brand –Upon entering, offer a coupon, deal or freebie to get members to your site. –Include social links to your brand

Sweepstakes Follow Up 27 Follow up to include thank you text along with links to your site

Triton Digital Integration Summary: 1.Your Music, Your Way Create Your Station Integration with Slacker Radio Minimum Investment - $1,000,000 gross 2.Your Music, Your Way Favorite Songs Station Integration with Slacker Radio Minimum Investment - $500,000 gross 3.Triton Engagement Network Burger King “Confident & Bold” Daily Video Trivia Minimum Investment - $250,000 “Be Yourself Burger King Road Trip” Sweepstakes Minimum Investment - $400,000

29 Triton Digital Thank You Jay Rose | Vice President Interactive Sales & Partnerships Triton Digital 321 West 44 th st Suite 510 New York NY O: {646} | M: (917) |