Business English in China David Cotton 2005. 1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections.

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Presentation transcript:

Business English in China David Cotton 2005

1.Components of Market Leader 2.Business English Communication skills 3.Unique selling points(USPs) 4.Sections of one unit MARKET LEADER

Market Leader Components Course Book Class Audio Cassette Class Audio CD Course Book Pack Teacher’s Resource Pack Practice File Book Practice File Audio CD Videos Practice File Audio Cassette Practice File Pack Test File Business Grammar & Usage Business Law Banking & Finance International Management Website

1.Flexibility 2.Authentic texts 3.Discussion 4.Business skills 5.Case studies 6.Realistic business tasks 7.User-friendly MARKET LEADER INTERMEDIATE KEY FEATURES

CulturesLeadership Trade QualityCompetition Brands Organisation Advertising Money Employment

CulturesLeadership Trade QualityCompetition Brands Organisation Advertising Money Employment

CulturesLeadership Trade QualityCompetition Brands Organisation Advertising Money Employment

CulturesLeadership Trade QualityCompetition Brands Organisation Advertising Money Employment

CulturesLeadership Trade QualityCompetition Brands Organisation Advertising Money Employment

CulturesLeadership Trade QualityCompetition Brands Organisation Advertising Money Employment

CulturesLeadership Trade QualityCompetition Brands Organisation Advertising Money Employment

CulturesLeadership Trade QualityCompetition Brands Organisation Advertising Money Employment

CulturesLeadership Trade QualityCompetition Brands Organisation Advertising Money Employment

CulturesLeadership Trade QualityCompetition Brands Organisation Advertising Money Employment

CulturesLeadership Trade QualityCompetition Brands Organisation Advertising Money Employment

CulturesLeadership Trade QualityCompetition Brands Organisation Advertising Money Employment

CulturesLeadership Trade QualityCompetition Brands Organisation Advertising Money Employment

CulturesLeadership Trade QualityCompetition Brands Organisation Advertising Money Employment

CulturesLeadership Trade QualityCompetition Brands Organisation Advertising Money Employment

Case study Look at your book: unit 5 page 44 and page 45