4U Designs Justyn Bowen Grade 11, Age 16 Pathways Academy of Technology and Design

Addressing the Problem 70% of new musicians cannot afford professional graphic design work Professional logo design costs at least $5,000 No promotion, no sales, no music

Solution Create a promotional package that grows musicians name Lower the price, make people happy More ways of promotion create more opportunities for musicians Increase popularity and social fanbase

Mission and Social Impact Music influences daily life, fashion, attitudes and language in a way others have equaled Increases jobs and will increase exposure Provides happiness and hope for struggling kids and adults

Product and Service A design package used to get your name out there Consists of cards, poster, and an album cover Allows for a more productive way to get noticed

Business Model Description of Expenses Variable Material Expenses Total: $ Item$ Programs$10.00 Cards$5.00 Printing$5.00 Labor$ ($10/hr.) Travel$10.00 Fixed ExpensesTotal: $ Item$ Insurance$50.00 Advertising$ Depreciation$25.00 Utilities$50.00 Economics of One Unit Selling Price$ Cost of var. materials exp. $25.00 Cost of labor $ ($10/hr.) Other variable costs $10.00 Total COGS/ COSS$ Contribution Margin $65.00 Definition of One Unit e.g. Basic Promotion Package – Logo, Poster, Cards, CD Cover Monthly Break Even Units $ = 2.2 ≈2 units $125.00

[Market Analysis] Description of Target Consumer DemographicsGeographics Clients who are looking to pursue a career in music and don’t know how to get started. All over Connecticut PsychographicsBuying Patterns Clients who cannot afford high-end services, but want quality work. Clients who are bargain hunters that not only care about affordability but quality. Total Population Target Market Population 3.6 million (CT) Market Size (based on survey) Target Market Size Market Statistics Industry Name: Graphic Design Annual Industry Sales: $10 million

Direct and Indirect Advantage Guaranteed Airplay Independent Music Promotions MusicSUBMIT Music Promotion Inc. They only play your song We spread your name through promotion through digital and social media

Qualifications Two years of Graphic Design classes Fundamentals of Design Graphic Art Leadership Roles 1 st Degree black belt and certified instructor Recent Accomplishments National Honor Society

Sales Projections

Start Up Funds

Future Plans Short Term Goals: Expand services throughout Connecticut Open an actual located studio Long Term Goals: Take more graphic design classes in college to further my skills Grow more to expand coverage and area

4U Designs Justyn Bowen Grade 11, Age 16 Pathways Academy of Technology and Design