LACE UP SAVE LIVES Wendy Eick Heidi Kehl. BACKGROUND Started in 2006 Money goes to AIDS grants in Africa Support programs that have reached four million.

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Presentation transcript:

LACE UP SAVE LIVES Wendy Eick Heidi Kehl

BACKGROUND Started in 2006 Money goes to AIDS grants in Africa Support programs that have reached four million people Help with testing, counseling, treatment, and more Purchase Nike Red lacesNike Red 100% of proceeds go to the Global Fund to help in the fight against AIDS Raised over $135 million and growing Educating youths on how to avoid AIDS/HIV

Integrated Marketing Communication Facebook Twitter Youtube Widget

Image Advertising Creative Strategies What the advertising message will say or communicate – Widget Widget – Nike shoe sales – Professional Athletes Serena Williams wears NIKE(RED) laces as an advocate of LACE UP SAVE LIVES

Conclusion BUY LACES, SAVE LIVES