Promotion. Promotion is the communication of marketing. It involves the exchanges of information between buyers and sellers. Its task is to persuade and.

Slides:



Advertisements
Similar presentations
The Promotional Mix Sports & Entertainment Marketing.
Advertisements

PROMOTION Any form of communication a business or company uses to inform, persuade, or remind people about products and to improve its image Ask students.
Promotion Strategies.
Promotional Concepts and Strategies
Integrated Marketing Communications Strategy
FASHION PROMOTION. Promotion: communicating with customers about products and services to create demand.
UNIT F FASHION PROMOTION
HOW WOULD YOU PROMOTE THE SPIRIT BOX? IMPLEMENTING AUTOMATED RETAIL: PROMOTION.
PROMOTIONS Samir K Mahajan.
THE PROMOTIONAL MIX #66- Roles of Promotional Mix on SER.
Introduction to Advertising
Advertising and Promotion
Chapter 14 Integrated Marketing Communications PROMOTION.
1 PROMOTION Student Notes Written by: Krystin Glover Georgia CTAE Resource Network 2010.
Advanced Marketing The Promotional Mix. Promotion Defined Any form of communication used to inform & persuade consumers to buy products or services.
Virtual Business Sports Media Planning. Promotion All activities used to inform & persuade consumers to buy products & services.
Chapter 10 Marketing communication and personal selling
PROMOTION Standard five: 5.1 role of promotion. Standard Five Students will discover the importance and elements used in developing a promotion mix to.
Promotion & The Promotional Mix.  Promotion is persuasive communication.  Informs people of products & services.  Enhances public image and reputation.
Marketing Promotion. Promotion – Persuasive Communication Product Promotion – explain the major features and benefits of product or service, identify.
PromotionPromotion Promotion in Sports Marketing the Game.
Chapter 13 Promotion Strategies: Personal Selling, Publicity, and Sales Promotion.
Chapter 18 Promotion: Integrated Marketing Communications.
Marketing a Small Business. Show me the Money Prepare a description of the promotional activities Develop themes where appropriate Select appropriate.
Marketing Mix- Promotion 5/27/15. Promotion Communications - inform, persuade, and remind Tools : Advertising Personal Selling (Sales) Public Relations.
Types and purpose of advertising.
Any form of communication a business or company uses to inform, persuade, or remind people about products and to improve its image PROMOTION.
2.02Classify the functions of marketing and the marketing mix.
Lecture One MKT 6810 Introduction to Promotions Management and Integrated Marketing Communications (IMC)
Pharmaceutical companies put forth great effort when identifying their customer needs and wants They then invest in R & D hoping to discover and launch.
Chapter 14 Integrated Marketing Communications
CHAPTER 17. Promotion informpersuade remind any form of communication a business or organization uses to inform, persuade, or remind people about its.
Promotion in Marketing Use communication to influence the awareness, feelings, beliefs and behavior of prospective customers Use communication to influence.
Promotion The function of informing, persuading, and influencing a purchase decision. INTEGRATED MARKETING COMMUNICATIONS Coordination of promotional.
Lecture One MKT 6810 Introduction to Promotions Management and Integrated Marketing Communications (IMC)
PROMOTION The communication of information about goods, services, images, and/or ideas to influence purchase behavior.
Chapter 10-4 PLAN PROMOTION.  Any form of communication used to inform, persuade, or remind  Used to influence knowledge, beliefs, and actions about.
Promotion.
Promotional Mix Written by: Stacy Orr and Cheryl Tays GACTAE Resource Network.
Marketing May 2015.
D. Marketing a Small Business 6.00 Explain the fundamentals of marketing in a small business Explain marketing and its importance.
Pharmaceutical companies put forth great effort when identifying their customer needs and wants They then invest in R & D hoping to discover and launch.
Promotion and Promotional Mix. Lesson Objectives Explain the role of promotion in business and marketing Identify the types of promotion Describe the.
1 The Role of Promotion Promotion- any form of communication a business or organization uses to inform, persuade, or remind people about its products and.
Any form of communication a business or company uses to inform, persuade, or remind people about products and to improve its image PROMOTION.
 Did this promotion work?  In what ways?  In this unit, you will learn how promotional opportunities & techniques aid a company and how sales & public.
Copyright © Houghton Mifflin Company. All rights reserved. 16–1 What Is Integrated Marketing Communications? Integrated Marketing Communications –Coordination.
Bell Ringer Have you ever heard of the Microsoft X Box? How did you hear about it?
Any form of communication a business or company uses to inform, persuade, or remind people about products and to improve its image PROMOTION.
Any form of communication a business or company uses to inform, persuade, or remind people about products and to improve its image PROMOTION.
Marketing I Curriculum Guide. Promotion Standard 6.
Fashion Marketing-Promotion. Promotional Mix  Promotional Mix: four components of promotion including advertising, personal selling, public relations,
P ROMOTIONAL M IX. What is Promotion? Promotion- any form of communication a business uses to inform, persuade, or remind people about its products Promotional.
D. Marketing a Small Business 6.00 Explain the fundamentals of marketing in a small business Explain marketing and its importance.
LECTURE 8 Promotion. It is no longer enough for a business to have great products. Customers need to know about a great product and be persuaded to buy.
1 UNIT F FASHION PROMOTION 6.01 Identify the components of the promotional mix.
D. Marketing a Small Business 6.00 Explain the fundamentals of marketing in a small business Explain marketing and its importance.
Integrated Marketing Communications
UNIT F FASHION PROMOTION
Integrated Marketing Communications
UNIT F FASHION PROMOTION
MARKETING Plan Promotion
Explain the role of promotion as a marketing function
Designing and Managing
The Promotional Mix What You’ll Learn
UNIT F FASHION PROMOTION
Designing and Managing
Chapter 15: Integrated Marketing Communication Strategy
Presentation transcript:

Promotion

Promotion is the communication of marketing. It involves the exchanges of information between buyers and sellers. Its task is to persuade and inform consumers to respond to the product or services being offered. The desired response may take many forms all the way from awareness to actual purchase.

Components of Promotion

Advertising: any paid form of non-personal presentation & promotion of ideas, goods, or services, by an identified sponsor

Personal Selling: Oral presentation in a conversation w/ one or more prospective buyers for the purposes of making a sale

Sales Promotion: Market activities (other than advertising and personal selling) that stimulate consumer purchasing & dealer effectiveness

Publicity: Non-personal stimulation of demand by generating significant news published in media not paid for by the sponsor

Combination of these components is known as the promo mix