1970 Campus Dr. Evanston, IL

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 The mission of Northwestern University Library is to provide information resources and services of the highest quality to sustain and enhance the University's teaching, research, professional, and performance programs. The Library provides a setting conducive to independent learning and a resource for users both within the Library and throughout the University and broader scholarly communities. The Library is committed to meeting the needs of users by taking a leadership role in linking the University to information in a rapidly changing environment. The Library develops innovative strategies to educate users and to select, organize, provide access to, and preserve information resources. It forges effective partnerships outside the Library to connect users with the resources they need.

 Discover Creative Solutions --- we will work together through research and innovation to create solutions to problems that will improve lives, communities and the world  Integrate learning and experience --- we will integrate student learning with experiences in the world, beyond the classroom  Connect our community --- we will connect individuals from diverse backgrounds and life experiences to create a truly inclusive community  Engage with the world --- we will build strategic partnerships locally, nationally and internationally to heighten our impact for the greater good.

 The University Library is more than a collection of books, although it has many and we are the curators. More importantly to this strategic plan, we are a society of scholars and a community whose goal is to support the creation, access, dissemination, and preservation of knowledge and we communicate and teach how to access that knowledge to local and national communities, and throughout the world.

The 6 P’s end up supporting your Mission and Vision  Product  Place  Price  Promotion  People  Process

STRENGTHS  Wide variety of collections  Africana, Transportation, Archives, Special Collection, Digital Collections, Slide collection, Music, Art, MultiMedia, Govt Info, East Asian  Locations worldwide  Space for exhibits to connect to the community  Off site storage

WEAKNESSES  Building issues  Electrical capacity  Space issues  Over crowding stacks  Hours

OPPURTUNITIES  Renovate  Upgrade electrical  Move material to off site storage  Partner with new student week

THREATS  Electrical shortage  Laptops  Cell phones  ipads/ipods  Space issues  Norris University Center being renovated

 Upgrade electrical capacity  Transfer material to off site storage  First floor open 24 hrs.  Partner with new student week to get all new freshmen acquainted with the services offered by the library

 MISSION  The User Experience Department (UXD) supports the mission of the Public Services Division (PSD) by providing programs and services to support improved library experiences for all users.  The UXD staff develops and coordinates assessment strategies and initiatives across the division, analyzing and interpreting results, and communicating them to stakeholders.  The UXD staff monitors trends in web and mobile services, identifies and promotes the use of new and innovative technologies within the division, and works to ensure that adopted technologies are functional, efficient, and intuitive.  The UXD staff develops customized programs and services to support the undergraduate curriculum, and seeks to promote the “library as place” though the provision of adaptable, attractive, comfortable, and secure spaces for individual and collaborative learning.  The UXD staff supports successful information-seeking and lifelong learning among students and alumni through the development and support of inventive and effective approaches to user education, and by actively engaging with campus programs that support civic engagement, career development, and extracurricular opportunities.  VISION  The members of the User Experience Department (UXD) will work collaboratively with other library departments and divisions, as well as campus partners, to ensure that the library is a welcoming environment for a diverse community of users, and that the library’s programs, technologies and services are ubiquitous, adaptable, focused, and effective.

The 6 P’s end up supporting your Mission and Vision  Product  Place  Price  Promotion  People  Process

STRENGTHS  Resources at hand  Money  People  Time  Newly created department  Plaza Café  Hours of operation  space

WEAKNESSES  Newly created department  Hours of operation

OPPURTUNITIES  Really find out what students and faculty want out of a library  Open 24 hrs. for the first floor only  Partner with students to utilize space for student exhibits, filming projects, art shows, concerts, etc.

THREATS  Electrical shortage  Laptops  Cell phones  ipads/ipods  Space issues  Noise issues (construction)  Norris University Center renovation

 Stats, Stats, and more Stats!  Surveys  Student involvement in activities

 Propose to Library Administration to keep the first floor open 24 hrs during the academic year  More fun and creative events to draw students into the library to learn more about the services offered  Game night  Movie night