Outer Hebrides Tourism Community Interest Company Eat Drink Hebrides: the official food and drink trail of the Outer Hebrides Victoria Harvey Graduate Tourism Development Officer (Food and Drink) Outer Hebrides Tourism Community Interest Company

2 Food and Drink Tourism in the Outer Hebrides 2015 – the Year of Food and Drink Around 120 food and drink businesses in the Outer Hebrides. We want to provide a ‘food and drink experience’ for our visitors. Give visitors another reason to want to visit the Outer Hebrides Visitors to Scotland spend around 21% of their holiday budget on eating and drinking.* * (Tourism Intelligence Scotland)

Outer Hebrides Tourism Community Interest Company 3 Eat Drink Hebrides: the Trail Self Guided trail made up of food and drink businesses from Barra to the Butt of Lewis Web based with a leaflet Three main strands based around the visitor o Where can I see it being made? o Where can I taste this? o Where can I buy this?

Outer Hebrides Tourism Community Interest Company 4 Benefits to your business Increased sales Increased visitor footfall A waymarked trail through the Outer Hebrides leading visitors straight to your business Featuring on our destination website, the Eat Drink Hebrides web page and leaflet. Inclusion in future marketing and promotional activities. An Eat Drink Hebrides weekly feature across our social media accounts with over 10,000 followers A network of likeminded food and drink businesses Use of the Eat Drink Hebrides brand including logo etc.

Outer Hebrides Tourism Community Interest Company 5 Can I join? If you are – o An ambassador for local Hebridean food and drink o A storyteller with passion for the origins and process of your produce o A team player where you enhance visitor experience by promoting other participating businesses.

Outer Hebrides Tourism Community Interest Company 6 Eligibility Must be members of OHT Must be a food and drink business operating in the Outer Hebrides Businesses will be broken down into 3 main categories o Food and drink producers o Restaurants, cafes, takeaways and pubs o Retail outlets

Outer Hebrides Tourism Community Interest Company 7 Support for Eat Drink Hebrides Initial funding received from HIE and Comhairle Funding from SNH to produce a Wild Food section Funding from the Think Local Community Food Fund Support from participants ensures the future of Eat Drink Hebrides is sustainable

Outer Hebrides Tourism Community Interest Company 8 Participation cost and benefits Business Size Small You are not VAT registered and/ or have <5 Full Time Equivalents Small SilverSmall Gold £150£180 Medium You are VAT registered and/or have > 5 Full Time Equivalents Medium SilverMedium Gold £190£230 The cost is made up of Your £60 OHT membership fee Either a Silver or Gold listing on our destination website depending on the size of your business The £50 EDH participation fee

Outer Hebrides Tourism Community Interest Company 9 Timeline Now! Businesses sign up Sign up by 31 st December 2015 to be guaranteed a space on the leaflet March 2016 Eat Drink Hebrides is launched to consumers

Outer Hebrides Tourism Community Interest Company 10 Future plans Eat Drink Hebrides signs directing to your business Merchandising materials and point of sale promotions for you to display Advertising posters Accommodation providers – would you be interested in becoming a Supporter of Eat Drink Hebrides?

Outer Hebrides Tourism Community Interest Company 11 Find out whether Eat Drink Hebrides would be right for your business today!

Outer Hebrides Tourism Community Interest Company Thank you