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UNIVERSITY OF IOWA IOWA DEPARTMENT OF PUBLIC HEALTH 2

Evidence Strategies Evaluation University of Iowa PRC Infrastructure Human Capital Iowa Department of Public Health Link to store owners and customers Community Members Economic Development Food Distribution Iowa State University 3

Implementation Train Contractors Economic Development Food DistributionCollaborators Conduct first wave of program implementation 2 CountiesTA for ContractorsEvaluation Establishing the Partnership Meet with IDPH & ContractorsAssessment & Design Program 4

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 Physical Improvements for Access to Healthier Foods  Promotion and Marketing of Healthier Foods  Accepting Nutrition Assistance Program  Provide Training, Technical Assistance and Education  Financial Incentives, Healthy Corner Stores Initiatives 7

Intervention PpointsLesson Learned Manager & EmployeesBottom line $$$-it is a business (for profit)/Risk adverse Managers source their own produce They have not previous business or technical experience Family run or no employees Physical EnvironmentDiverse combination of services (store + restaurant) Poor use of store space Marketing and POPToo cluttered with other advertising Catering to other ethnic –minority groups Latino tailored was positive 8

 IDPH has a positive stand in community  Stores vary within town  Distribution of healthy food is limited  Marketing unhealthy food or merchandise  Limited/No store capacity  Build capacity at the local health department level  Collaborations!!!! 9