1
UNIVERSITY OF IOWA IOWA DEPARTMENT OF PUBLIC HEALTH 2
Evidence Strategies Evaluation University of Iowa PRC Infrastructure Human Capital Iowa Department of Public Health Link to store owners and customers Community Members Economic Development Food Distribution Iowa State University 3
Implementation Train Contractors Economic Development Food DistributionCollaborators Conduct first wave of program implementation 2 CountiesTA for ContractorsEvaluation Establishing the Partnership Meet with IDPH & ContractorsAssessment & Design Program 4
5
6
Physical Improvements for Access to Healthier Foods Promotion and Marketing of Healthier Foods Accepting Nutrition Assistance Program Provide Training, Technical Assistance and Education Financial Incentives, Healthy Corner Stores Initiatives 7
Intervention PpointsLesson Learned Manager & EmployeesBottom line $$$-it is a business (for profit)/Risk adverse Managers source their own produce They have not previous business or technical experience Family run or no employees Physical EnvironmentDiverse combination of services (store + restaurant) Poor use of store space Marketing and POPToo cluttered with other advertising Catering to other ethnic –minority groups Latino tailored was positive 8
IDPH has a positive stand in community Stores vary within town Distribution of healthy food is limited Marketing unhealthy food or merchandise Limited/No store capacity Build capacity at the local health department level Collaborations!!!! 9