Your GPS for Marketing Paige Johnston, Pres

MISSION, VISION, GOALS The mission of the Dallas/Fort Worth Chapter of the American Marketing Association is to educate, support, and enhance the image of marketing professionals in the DFW Metroplex. Our vision is to be the premiere marketing community delivering excellent practices and resources that develop professionals and grow organizations. Key Goals: 1. To increase and communicate the value of local membership 2. To expand outreach efforts 3. To run the chapter like a business 4. Chapter Excellence Award

LEADERSHIP 17 Board members, 9 attended Summit Strengths – strong chapter reputation and programs, ambitious and dedicated Board Challenges and Resolutions: Surprise staff changes  adjust timelines and expectations Inexperienced Board  training Frustrated leaders  ‘time out’, clear policies and processes, RACI charts “Challenging” volunteers  don’t ignore; use outside resources

FINANCIAL U-TURN

MEMBERSHIP Recession: 712  662 members Spring Membership Drive = almost 12% increase Member Acquisition Emphasis on member ROI with local members-only benefits Community outreach – partnered with 18 organizations Corporate Development outreach to CMOs Meeting needs of newly unemployed Member Retention focused on involving and satisfying volunteers: Recognition and Appreciation, substantial Board benefits Volunteer Life Cycle System and succession planning 94% Member Satisfaction… Volunteers up 70%

PROGRAMMING Goal – Offer even more value for attendees’ time and money Strategies: 6 new SIGs, for a total of 9 SIGs, and 58 total events More feedback surveys and member analysis for topics Better internal coordination for event promotion, including expanded use of social media tools Revised event pricing offset by more networking time Improved efficiency for 77 Programming Cmte. volunteers Unique SIG branding Attendance up 15% (120% of goal), Satisfaction = 86%

connect engage converse visit for details SIGs are communities of DFW AMA members who are interested in sharing ideas, knowledge and experience with others in their field. Special Interest Groups

TRAVEL TIPS Mistakes aren’t necessarily wrecks Have realistic expectations Take a ‘time out’ to cool off Don’t forget the quieter Board members Celebrate successes often THANK YOU to the D/FW chapter for this marvelous journey… and a tip of the hat to Houston!