Apple iphone 4s Marketing Strategy Submitted By: Submitted To:

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Apple iphone 4s Marketing Strategy Submitted By: Submitted To: Prof. Durba Roy Submitted By: Harshit Garg Inderdeep Singh Neha Bhalla Neha Sharma Saurabh Sood Shrishti Puri

What is iPhone 4s Mobile Phone Digital camera Portable music player Small computer Iphone 4s

Overview The iPhone 4S is a touchscreen-based smartphone developed by Apple Inc. On October 4, 2011, in Cupertino, California, Apple announced the iPhone 4S. It is the fifth and most recent generation of the iPhone and retains the exterior design of its predecessor. The phone added a voice recognition system known as Siri from which the "4S" designator came, and a cloud storage service named I Cloud. Some of the device's functions may be voice-controlled through Siri. Four million units of the iPhone 4S were sold in the first three days of release.

Distribution Plan

Unique Selling Proposition Apple was relating the message that they offer something cool and different

Segmentation

Geographic

Psychographic Apple is trying to erase the Blackberry as the business phone, turning people more towards the iPhone. Tech Savvies Previous apple customers

Target

Positioning Apple as all its products projected ‘out of box’ uses of a smart phone. itunes, longer battery life and complete exchange warranty has made apple to attract a typical Indian customer. By the end 2011, iPhone 4s was the no.1 smart phone in India. iOS has been able to prove its edge over Android in every aspect. Extremely fast processing, high resolution display and high-end gaming like features of iphone were able to attract every age group. iphone due to its high price and brand image was able to set its image as a trendsetter among Indian youth

Comparison with Competitors iphone 4s

? Queries Invited