EBS Project Paper Research By: Liqing Class : 4R Date : 13 January 2015

Starbucks

3 Reasons why Starbucks are so successful Company Policy: Starbucks company believes in setting business standards and guidelines for doing business, such as ensuring their coffee products are the best, ensure best possible workplace for the employees and the company also believes in inspiring and nurturing the human spirit into higher productivity.

3 Reasons why Starbucks are so successful Ensuring Their Coffee Products Are The Best Starbucks buy the best coffee beans to produce their products. Below are the 4 best selling coffee products of Starbucks: 1. Passion Tea Lemonade Sweetened 2. Strawberry Lemonade Tea 3. Hazelnut Chai 4. Caramel Pumpkin Spice

3 Reasons why Starbucks are so successful Ensuring best possible workplace for the employees Starbucks is committed to providing employees with career pathways with training and education to equip their employees with better leadership skills and better career development prospect. These increases the employees sense of responsibility and pride at the workplace.

3 Reasons why Starbucks are so successful Inspiring and nurturing the human spirit into higher productivity. The key success of Starbucks is inspiring and nurturing employees’ productivity by investing and creating a unique relationship with the staff and getting them to understand that the primary target and expectation is ensuring customers’ satisfaction through good services.

5 Reasons why Starbucks so popular 1. A Place For Everyone Starbucks serves up a high-quality brew that helps customers power through the day. 2. Ambiance At a price around $2.00 for a tall (small) cup of coffee, and upwards of $20.00 for the fanciest drink imaginable, you better believe that there’s more allure than just good coffee for the company to meet such widespread success at these not-so- competitive prices.

5 Reasons why Starbucks so popular 3. Consistently Convenient Perhaps the reliability of the Starbucks experience is the key to winning over customers’ taste buds and loyalty. 4. Stands Out Something that stands out about Starbucks is how easily recognizable its cups are.

5 Reasons why Starbucks so popular 5. It's OK To Spend Money On Coffee Coffee's newish identity as an affordable luxury is largely thanks to the Starbucks aesthetic and execution, and increased mainstream acceptance of that notion made the bitter pill of the $2-or-more coffee a bit of an easier swallow.

Starbucks Target Market Starbucks' primary target market is men and women aged 25 to 40. They account for almost half (49 percent) of its total business. Young adults aged 18 to 24, total 40 percent of Starbucks' sales. Starbucks positions itself as a place college students can hang out, study, write term papers and meet people.

Coffee Bean & Tea Leaf

3 Reasons why Coffee Bean & Tea Leaf so successful Over the years, Coffee Bean & Tea Leaf have worked hard to build relationships with individual farms and estates so that they can be assured of the best coffee and tea harvests available. Their coffee is roasted fresh daily in small batches in a manual European roast style, then packed using state-of-the-art equipment for shipment in our own roasting facility and delivered fresh daily to Coffee Bean & Tea Leaf stores.

5 Reason why Coffee Bean & Tea Leaf is so popular They are popular with their Ice Blended because it taste like heaven. It is a good place hang out and the staff is good. The atmosphere is great. The coffee bean in specially brewed. They got the freshest Tea Leafs.

Coffee Bean & Tea Leaf best product Below are the best 4 selling products of Coffee bean & Tea Leaf Strawberry Cheesecake (1kg) Cheesecake with oreo(1kg) Crème Brulee Chinese New Year Cake

Coffee Bean & Tea Leaf Target Market All the stores of The Coffee Bean and Tea Leaf were located at high traffic, high visible locations ineach Asian market. That the market entry strategies have found to be used by The Coffee Bean and Tea Leaf in managing their foreign franchisees when expanding into Asia include master franchising and company owned-stores. The marketing approach is essential to gain a competitive advantage for The Coffee Bean & Tea Leaf in the foreign market.

80’s Times Cafe 80’s Times Cafe

3 Reasons why 80’s Time Café are so popular The coffee is specially brewed. The food is always freshly made, we strictly do not allow our staff to keep overnight food. Customers trust us in term of the food because we never use chemical substances in our food. We serve our product faster than other cafes. Our staff have a good communication skills.

3 Reasons why 80’s Time Café are so successful We always compete other cafe as we want to strive to be the best. Every of our staff members had a training programmed before they join 80’s Time Café. 80’s Time Café has a unique atmosphere that makes you feel like you are at home.

Unique Products & Services We set a timing when we serve/ prepare the food for our customer. If we exit our timing, our customer will have a free serving of sandwich.