Lessons from Industrial Exposure By Hafizullah, PhD Assistant Professor Institute of Management Sciences Kohat University of Science and Technology (KUST), Kohat. 1

Three Different Nature Of Industries

Departments Visited: 3 Production department Marketing department Finance department Human Resource department MIS department General Issues discussion/Potential issues

HR Department Selection & Recruitment Training & Development Labor Laws Organizational Structure Marketing Department Products Price Place Promotion 4

Production Department Processing & Formula Finance Department Purchases Sales MIS Department Oracle SAP 5

Quality Control & Production Processes Raw material Receipts/Formula Verification Sampling Quality Control testing Approved ( For manufacturing) OR Reject (return to supplier ) 6

New Product Development Process: Phase-1: Drug research/discovery Phase-2: Preclinical development (Lab experiments & risk analysis and testing product in different temperature) Phase-3: Early development for clinical trials. Phase-4: Approval by authorities and final development. Phase-5: Lunching of Product. 7

Planning Department Planning about day to-day schedule activities Planning monthly budgets Planning for setting Sale targets Planning about production Planning for new development of products Planning annually activities Planning about different marketing strategy LIBRA Marketing Distribution channels 8

Production Process: Neutralization: Bleaching: Deodorization: Hydrogenation: 9

Raw Material: Ninety Percent (90%) imported from Malaysia Ten Percent ( 10%) acquired from Pakistan Target Markets: Target market is Afghanistan  High competition in Pakistan  High demand in neighbor country 10

11 Students selection Process. Questionnaire distribution &interview conduction Series of formal & informal meetings.

12 Exposure Visit Planning Contacted & Correspondence Arrangements requirement Selected students involvement Training of students

To build up the relations as an industrial liaison. To construct the bridge between universities and industries Initiation of Business Plan Preparation

14 Booming motivation level of students Matching theory with practical like accounting transactions Aware about practical functioning of HR activities Learning about different concepts

Goal Setting that are meaningful & challenging one. Articulate clear & specific long range goals. Sets measurable short term objectives. Improving communication skills Building confidence level

Systematic Planning & Monitoring. Division of Plan Revision of Plans Record Keeping Decision making

17  Established Centre for Entrepreneurial Culture Development (CECD)  Working as an incubator to enhance entrepreneurial culture Uses deliberate strategies to influence others in the market

Uses of key people as agents to accomplish own objectives. Networking/Linkages Development. Focused on Business Plan preparation Implementation & Research.  Offer Entrepreneurship Courses

Vision To enhance the activities of this center towards the other universities of KP in order to create the entrepreneurial culture. Faculty Training & Development. Business Plan Competition

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