© 2008 Retrevo Inc. Vipin Jain, Founder & CEO. Verticalization © 2008 Retrevo Inc.

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Presentation transcript:

© 2008 Retrevo Inc. Vipin Jain, Founder & CEO

Verticalization © 2008 Retrevo Inc.

Verticalization is Inevitable © 2008 Retrevo Inc. 3

Verticalization is Inevitable © 2008 Retrevo Inc. 4

Diffusion of Innovation © 2008 Retrevo Inc. 5 Innovators Early Adopters Early MajorityLate MajorityLaggards Building a single product

Diffusion of Innovation Leads to Verticalization User Sophistication Developed Market Supplier Sophistication © 2008 Retrevo Inc. 6

The Search Economy © 2008 Retrevo Inc M Americans use search engines and many more search engines…

Search is a Prime Candidate for Verticalization User Sophistication Developed Market Supplier Sophistication © 2008 Retrevo Inc. 8 20%+ every year 10’s of Vertical Applications

How Do You Verticalize Search? © 2008 Retrevo Inc. 9 A Need Enough Usage Enough Money to be Made CommerceEntertainmentEducation

Retrevo Browse/discovery, personalize, fun Classify, summarize, simplify Make buying and using technology simple and fun © 2008 Retrevo Inc. 10 UI Paradigm Understanding Information Mission

Demo © 2008 Retrevo Inc. 11

Conclusion © 2008 Retrevo Inc. 12 Verticalization

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