Use of Color Incorporating Human Psychology in the Built Environment Banu Manav University of Bahçeşehir, Faculty of Architecture

Color studies on…… Psychology Physiology Culture Age Gender Urban-regional palette C O L O R

Aim of the study to investigate the beliefs of people about color to discuss why and how they select color for a particular space

Procedure vivid boring cold warm exciting fearful ….30 adjectives ….42 color chips

Results The emotional response changed from positive to negative, as a result of the change in value and saturation. Low value-high saturation levels….negative Medium and high value-high saturation..positive Part 1

Results Overall, 60,3% positive responses, 37,7% negative responses, 1% no emotional response, 1% others. 89,7%74,2% 72,1% 58,3% 57,4%53,2% 25,7% 41,5% Part 1

Results Chi-square test results; dependency between black-gender (p=0,031), dependency between black-age (p=0,029),no dependency between black- education level (p=0,836) no dependency between gender,age, education level and choice of other colors in the study

Results Color preference-dwelling responses Part 2 AREACOLOREMOTIONAL REACTION Sleeping RoomPinkWarm,romantic,enjoying Living RoomLight blueCalm,peaceful,modern,relaxing Dining areaLight yellowSimple,classic,plain Childrens’ roomPinkCheerful,striking KitchenNear white Green,blue,yellow Hygiene,pure BathroomNear white Green,blue,yellow Hygiene,pure Entrance/stair hall Light yellowPlain,simple

Results Chi-square test results; dependency between green and its use at dwelling (p=0,043) no dependency between other colors and their use at dwelling

Conclusion A color may have more than one emotional response Responses to bright-vivid colors are positive Pink attained the highest number of positive emotions. Green elicited the highest number of responses,dependency between green and choice of it at dwelling,dependency between black-gender, dependency between black- age.

Conclusion Applying color harmonies and combinations in interiors by using appropriate color pallettes is essential. Cross-cultural studies to see variations in color preferences for interiors, to broaden practitioners point of view to the concept of color.