LSM Social Expert Panel How did learn from the crowd and find a customer offering within three days

Initial net4talents pitch net4talents is a community where you can connect and learn on any subject, listen to experts and also find your passion. Wouldn’t it be nice to connect to people around the world who shares your passions and interests? Wouldn’t it be nice to learn from one more experienced in another country and teach two? ● We believe that people want to be connected to other people. ● We believe that people want to give generously. ● We believe that people want to learn, improve their skills and find their passions. We think this can be achieved by using internet technology, that’s why we’ve created net4talents. Have you found your passion? Then you can join us and help us create net4talents.

Passion to learn 50% valued social interaction Need social context Is there a need for social interaction? 6/12 Success Weak Pain Too wide problem Struggling Enthusiast Learner Help from authority 44% Could be in a panel Need Exposure Fame Easy to find Hosts + Panel? 4/9 Unclear Weak Pain Unclear customer Parent with child with diagnose Listen to Social Expert Panel 100% wanted to listen Need people in same situation No buy-in for listening? 3/3 Success Strong Pain Strong buy-in Organiz- ations & Companies Light Comm. Platform 100% of organiz. valued it as comm ch. Need Exposure & Commm. Channel Weak Business Case? 1/1 (1/1) Success Strong Buy Lots of similar needs Javelin Board

Social Entrepreneurs team +40 interviews on the streets 4 iterations on the Javelin Board

Final Expert Panel Solution

Customer Commitment The mother of a boy with autistic diagnose Team member Mats

Appendix

Questions – Round 1

Insights – Round 1 ● Customer Behavior - “Listeners” ● Are interested and curious ● Generally satisfied with existing channels ● Lessons Learned ● Weak Pain ● Problem definition too wide ● We still believe in the idea ● Pivot Decisions ● Look for a target group with greater “Pain” (=Panel?)

Questions – Round 2

Insights – Round 2 ● Narrow Target group to “Struggling Enthusiast Learner” ● Lessons Learned ● Still weak Pain ● Still too wide Customer definition ● No strong need for new channels ● During an interview a woman gave additional input about her passion for social education within the Attention organisation for AHDH diagnose. Parents with children with diagnose seemed to have a strong need ● Pivot Decisions ● Change customer to parents with child with ADHD diagnose

Insights – Round 3 ● Customer Behavior – “Listener & Panel” Patient Group ● Very interested to talk with someone like them who they could identify with ● Lessons Learned ● Strong needs confirmed by interviewees ● Willing to take on both roles “Listeners” and “Panel” ● Current solutions and channels exist but lack the personal contact! ● Pivot Decisions ● Aim at existing organizations to check for commitment

Insights – Round 4 ● Customer Behavior – Organizations ● Lessons Learned ● More social impact by more exposure and additional communication channels ● Next step ● Investigate and decide on pricing and packaging

Action list Next Steps ● Verify need directly with organizations and companies ● Investigate and decide on pricing and packaging