The Email Marketing Competitive Landscape

Competition Talking Points Company vs Individual solution Large, enterprise-wide solutions vs Rezora What about MLS local solutions? CRM platform email solution add-ons Internal solutions “I am so happy that your company exists – I have searched for a solution like this for years.” Meagan Greisel, Director of Marketing Fuller Sotheby’s International Realty

Competitive Landscape

Large, Enterprise-Wide Solutions vs Rezora A whole different playground – we don’t play here Not real estate industry’s playground Real estate behind on the tracking curve Comprehensive reporting Competition factor = 0 “Rezora helped create an internal business win for us. Clients who have been waiting in the wings are now coming to the table.” Lisa Delaney, VP Marketing & Operations Jackson Hole Sotheby’s International Realty

CRM Platform-based & MLS Local Solutions Apples-to-oranges product comparison Poor tracking Challenged deliverability Lower quality email design Some text-based only Company-specific: lacks brand/messaging control & no tracking Competition factor = 2 “Within 6 months of using Rezora most of our agents started using is extensively. The adoption rate was higher than we had ever seen with any other software. ” Bettina Medina, Director of Technology Slifer Smith & Frampton

Leveraging Smart Design Theirs Ours

Internal Company Solutions Email deliverability/back end IP address white listing costs Multi-tier organization Email delivery Competition factor = 6 “The best part about Rezora is being able to streamline your company's email marketing through a single service.” Victoria Sampaio, Director of Marketing ONE Sotheby’s International Realty

The “Real” Competition Features Rezora NewPanda Delivery Method Brokerage-managed NewPanda-managed Content Brokerage/Agent-driven Agent-driven MLS/IDX Available Design All templates hand-coded Generic / hand-coded Cost Email Mktg Service Bundled Services Company-driven Company-driven (data) Mostly agent-driven / company Additional marketing services Design services Website, Social Media management, Mobile listings Premier Support NewPanda NewPanda-managed Agent-driven Available Generic / hand-coded Mostly agent-driven / company Website, Social Media management, Mobile listings Premier Support Rezora Brokerage-managed Brokerage/Agent-driven Available All templates hand-coded Company-driven Company-driven (data) Design services Features Delivery Method Content MLS/IDX Design Cost Email Mktg Service Bundled Services Additional marketing services

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