Women in Good Governance campaign Social Media Strategy

Objective “To promote the practice of women in good governance across a wide demographic within government structure in a cost free and timely manner”

Target Group Government [National Ministers, State Governors, Directors, Undersecretaries, Head of Departments, Commissions, Director Generals, Officers]

Social Media tools Used

Practical examples Participation of Women in Good Governance Campaign Be a Part of #Women in Good Governance campaign I support Women in Good Governance campaign I am a gold/Bronze/Silver member of Women in Good Governance campaign Visualise Women in Good Governance Women in Good Governance folder

Why this campaign is successful Good most government employees use social media Its cheap It’s easy to use and understand Networking is a culture in South Sudan

Why this campaign is unsuccessful It requires IT knowledge Its time consuming Poor internet connection Low internet coverage