Getting money from Google By Kim Frederiksen Creative Director Olicity LLC – www.olicity.com.

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Presentation transcript:

Getting money from Google By Kim Frederiksen Creative Director Olicity LLC –

Why is Google important The 2 nd most effective method of advertising ROI Easy to track Easy to throttle EVERYONE is using Google!

Google Real Estate

What’s needed? A good website Being there. Google Places/Google Plus/Social Mad technical skills Tracking and reacting Constantly evolving Understanding what Google wants

A good website Talk about your clients, NOT YOU! SEO Friendly (Wordpress is FREE) Easy to update (Wordpress is FREE) Lightning fast

A good website

Hangover Heaven

A good website

Lightning fast

Tracking

What does Google want New content (Unique content is everything) New content often (Less is more) They want it fast (Saving is expensive) They want it to work (Saving is really expensive) They want control!! (Let them think they have it)