Think Like A Journalist Presenter: Michelle West, Chamber Speak

Fabulous Prizes! Chamber Content Solutions 5 Free Articles (a $145 value) So affordable, so easy, it just might inspire a happy dance!

Fabulous Prizes! Comprehensive Online Course plus a DIY Video Starter Kit!

Fabulous Prizes! A Free Networking Webinar for your members by Sandy J. Kaminski Plus A copy of Sandy’s book – I’m At A Networking Event, Now What?

Throwback Thursday! #TBT

COMPETITION

BEATING THE COMPETITION Best Content Fastest Most Trustworthy Likeable

LACK OF UNDERSTANDING

LITTLE THINGS ADD UP…

DEFINING “CONTENT”  Blog articles  Print articles  Microblog (e.g. Tweets)   Newsletters (Print or Digital)  Webinars  Infographics  Memes  Video  Guides  Business Book Reviews  How-tos  Lists  Research/original data  Podcasts  Slide Share Presentations

TOP CHALLENGES FOR CONTENT MARKETERS  Creating quality content  Producing content on a regular basis

KNOW YOUR AUDIENCE

REALLY TRY TO KNOW THEM….

NEWS JUDGMENT

ESTABLISH A GUIDING PRINCIPAL How am I going to help a small business today?

What they want to know/what they need to know

MIX IT UP…

ANGLES & ARMADILLOS

FINDING AN ANGLE

Think Like A Journalist QUARTERLY THEMES

QUARTERLY THEME: NETWORKING

THE 9 LIVES OF A SINGLE TOPIC

NETWORKING #1 Blog article “Five Tips to Help You Get the Most Out of Your Next Networking Experience”

THE 9 LIVES OF A SINGLE TOPIC NETWORKING #2 Break the blog article into five social media posts. (link back to the blog article for more info)

THE 9 LIVES OF A SINGLE TOPIC NETWORKING #3 – Create and share an Infographic – How to Work a Room

THE 9 LIVES OF A SINGLE TOPIC NETWORKING #4 Blog article – Six Never Fail Conversation Starters

THE 9 LIVES OF A SINGLE TOPIC NETWORKING #5 Create a Meme

THE 9 LIVES OF A SINGLE TOPIC NETWORKING #6 Fun Facebook quiz – Are you a master networker?

THE 9 LIVES OF A SINGLE TOPIC NETWORKING #7 Share member survey results on the subject of networking

THE 9 LIVES OF A SINGLE TOPIC NETWORKING #8 Social Media Post – The history of the business card

THE 9 LIVES OF A SINGLE TOPIC NETWORKING #9 Shoot & Post a Video - How to Follow Up After a Networking Event

Build an idea factory.

EDITORIAL CALENDAR

Automated Posts Appear Automated.

I posted 28 photos to Facebook. Aug 14

Is It Working?

Evergreen Content

Think Like A Journalist 70% percent of consumers say content marketing makes them feel closer to the company delivering the content, while 60 % say that company content helps them make better product decisions.

Content Marketing for Chambers A Practical Approach: What Are Your Goals?

Content Marketing for Chambers A Practical Approach: Ownership/Staffing

Content Marketing for Chambers A Practical Approach: Ownership/Staffing  Who will generate the content?

Content Marketing for Chambers A Practical Approach: Ownership/Staffing  Who will generate the content?

Content Marketing for Chambers A Practical Approach: Ownership/Staffing  Who will generate the content?  What form?  How often?

Content Marketing for Chambers A Practical Approach: Ownership/Staffing  Who will generate the content?  What form?  How often?  How will you decide on topics?

Content Marketing for Chambers A Practical Approach: Strategy  Use quarterly themes as a starting point.

Content Marketing for Chambers A Practical Approach: Strategy  Use quarterly themes as a starting point.  What message(s) do you want to deliver?

Content Marketing for Chambers A Practical Approach: Make a Plan  Editorial calendar

Content Marketing for Chambers A Practical Approach: Make a Plan  Editorial calendar  What kinds of content will you create?

Content Marketing for Chambers A Practical Approach: Make a Plan  Editorial calendar  What kinds of content will you create?  How will you deliver it?

Content Marketing for Chambers A Practical Approach: Make a Plan  Editorial calendar  What kinds of content will you create?  How will you deliver it?  How often will you deliver it?

Content Marketing for Chambers A Practical Approach: Keeping the Pace  Continuous flow of ideas is essential

Content Marketing for Chambers A Practical Approach: Keeping the Pace  Continuous flow of ideas is essential  Find different angles

Content Marketing for Chambers A Practical Approach: Keeping the Pace  Continuous flow of ideas is essential  Find different angles  Repurpose content

Content Marketing for Chambers A Practical Approach: Promoting Your Content   Social media  Blog  Website  In person  Print

Content Marketing for Chambers A Practical Approach: Measuring Success  Goals?  How frequently will you collect data?  What key performance indicators will you use to measure success?

Content Marketing for Chambers GoalPossible Metric Brand AwarenessWebsite traffic – page views – video views – document downloads/views – social chatter - shares EngagementBlog comments – likes, shares, tweets, +1s, pins - forwards Lead generationForm completion – subscriptions

Content Marketing for Chambers A Practical Approach: Measuring Success  Track links through  Constant Contact insights

Content Marketing for Chambers A Practical Approach: My Process  Publish blog article  Promote via with link back to the article  Post link on Twitter & Linked In

Content Marketing for Chambers – The Nine Lives of a Single Topic Networking

The Nine Lives of a Single Topic Quarterly Theme: Networking #1 – Blog article “Five Tips to Help You Get the Most Out of Your Next Networking Experience”

The Nine Lives of a Single Topic Quarterly Theme: Networking #2 – Break the blog article into five social media posts. (link back to the blog article for more info)

The Nine Lives of a Single Topic Quarterly Theme: Networking #3 – Create an Infographic – How to Work a Room

The Nine Lives of a Single Topic Quarterly Theme: Networking #4 – Member Testimonial on the value of networking through the chamber

The Nine Lives of a Single Topic Quarterly Theme: Networking #5 – Blog article – Five Never Fail Conversation Starters

The Nine Lives of a Single Topic Quarterly Theme: Networking #6 – Break the blog into five social media posts (with links back to the original article)

The Nine Lives of a Single Topic Quarterly Theme: Networking #7 – Create a Meme

The Nine Lives of a Single Topic Quarterly Theme: Networking #8 – Fun Facebook quiz – Are you a master networker?

The Nine Lives of a Single Topic Quarterly Theme: Networking #9 – Share member survey results on the subject of networking

Content Marketing for Chambers – The Nine Lives of a Single Topic Presenter: Michelle West, Chamber Speak