Field campaign for 2014 Story of the Battle Kirk Serpes Sam Dyson.

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Presentation transcript:

Field campaign for 2014 Story of the Battle Kirk Serpes Sam Dyson

Summary Our story Where we are now Purpose Driven Campaign Organising

Where we are now 10,000 members 200 active volunteers 1000 target 2 offices - 1 in Auck, 1 in Welly 3+ media stories per week First in NZ in online organising tools First NZ NGO to use Obama-style field campaigns Priority stakeholders in local govt policy Success in cycling funding On bus lanes On Unitary Plan

Purpose Driven Campaigning Core Volunteers Supporters Audience Community

Purpose Driven Campaigning Purpose and culture Never bring the coffee to your event –Creating well defined replicable tasks –Clear targets and goals –Using the best tech Values –Ambition, innovation, hard work and love

Types of organising Online organising Large lists Numbers game Distributed actions Fast & reactive Community organising Power together Influential leaders Bottom up Slow & strategic Field organising Grassroots teams Volunteer driven Top down Election focused Saul Alinsky United Farm workers unions

Election campaigns Battle of the Story Story of the Battle

Field Campaign Objectives 1.Demonstrate public support for political action on climate change 2.Get out the Youth Vote

SpeakOut!

Purpose Driven Campaigning Core Volunteers Supporters Audience Community

Gen Zero Field Plan Phase 1Phase 2 Phase 3 Phase 4 Building core team Regional field trainings Training volunteer leaders Engaging supporters as volunteers Voter Pledge #RockEnrol GenZero - NationBuilder Youth Summits Events Online Community Gen Zero- NationBuilder Volunteers Voting Plans Scorecards Voting Plan Follow up E-Day voting parties