Things to think about: Cushions Fabric? Plant - Cotton/linen Animal - Leather/Suede/Silk/Wool Man made- Nylon/Leatherette/PVC Style? How is it going to look? Function? What is it’s intended use? Where is this cushion going to be placed? What age group it’s aimed at? Teenagers/adults/children Decorative techniques? Embroidery/cutback/ Lasered/freehand embroidery Quality control? How well made is the product? Interior trends? Cost ? products from

Some thoughts: How old are they? What gender am I aiming my cushion at? What are their interests? What do they like doing in their free time? (function) How much do they spend on interior design? Target group: who are you designing for? Who is your target group? When designing a product what other questions do you need to ask yourself about the target group? All of these questions relate to your target group.

What are their interests ? (This could link to the possible function of the cushion) How old are they exactly? ‘Teenagers’ too vague an age group early/mid/late teens? What’s trendy are cutting edge now? Where do they shop mainly - are there any clues for trends in these shops? What do they do in their free time? Can you think of any more questions/thoughts to go on the mind map? A good way to develop your research of your target group is to ask yourself a number of questions about them. product from Cushions for the target group