N.O.V.8 Ershad, Kelly, Catherine, Ying Ting, Veera

“Algorithms, computers cannot keep up with the pace of an artist speed of output” – Primary source from Dreamworks SKG Shrek: 20 million GHz hours of computing power Estimated cost: US$ 9.8 million

PricingAdvantagesWeakness Render Farm 24 US$0.18/GHz hour US$50 setup fee per job Flexible. Ability to scale up usage as needed. Higher Cost Render CoreUS$0.49/GHz hour RebusFarmUS$0.20/GHz hour US$50 setup fee per job In House Render Solutions US$0.53/GHz hourPerceived security advantage as CPUs are physically owned. High upfront capital investment & maintenance cost.

90% cost reduction2x ProductivitySoftware Plug-inTargeted at SMEs

Analogous Market Data Global Animation Market: US$ 51.7 billion (2005) Annual Global Growth: 8% (2000 to 2005) Size of Animation Software Industry: US$ 3 billion Number of US animation production companies: 1286 Number of US animation software companies: 321 SMEs and Individuals Anyone with rendering needs Those with particular software needs (3DMax, Solidworks…) SMEs and Individuals Anyone with rendering needs Users of 3DMax, Maya… Initial Target Market

Short Term Acquire customersForge partnerships Medium Term Expand customer base Expand into more software Long Term Move into engineering design, architectural modeling

ExampleWe ReceiveThey Receive Animation Software firms PIXAR Renderman Access to customer base Distribution channels Reputation Increased utility Enhanced customer experience Institutional Suppliers Access to high quality CPU power Branding Funding for projects SME CustomersMaverix Studios Revenue Fast, flexible, inexpensive solutions 90% cost reduction 2x increase in rendering efficiency

OpportunityRiskAttractiveness Growing market of small animation firms Increasing market acceptance Market Risk: Market size too small Geographically dispersed market Perceived lack of security Supplier scalability issues Reputation This is not the optimal opportunity in this current economic environment with regards to the overwhelming market risk. Improvements in grid technology Technical Risk: Malicious Computers Bandwidth Limitations Low cost structureFinancial Risk: Cash Flow High SME sales cost should NGO partnerships fail