The Flow of Information in Society Mirah J. Dow, BSE, MLS, PhD School of Library and Information Management Emporia State University

theory of school librarianship School librarians are experts in content areas and pedagogy, particularly guided inquiry, an instructional method concerned with perception, emotions, imagination, and how they relate to knowing, understanding, and feeling about the world. They are experts in locating and retrieving information; organization and classification of information; and evaluation and use of information. School librarians are experts in understanding and communicating about human information behavior, the human capacities that people have to need, seek, give, and use information in different contexts, and in understanding the flow of information in society (information transfer cycles).

Information Transfer Model (in contrast to traditional library models) Library system designed as a traditional system requires information users to go to the system - - the library, computer, or other collection of information. The motivation to use the information system is on the user of the information. The information system is designed more on behalf of preserving the information than it is on meeting the users’ needs. Library system designed in the information transfer model provides an information system to meet the needs of information users. Info Users Recorded Message Information System Sender

Life Cycle of Information Creation – assembly of data to make meaning Recording – analysis of data into many formats Reproduction – copying so that it can be used Dissemination – getting it out there; technology makes possible mass production; vast networks are necessary to move publications to publishers to consumers Bibliographic Control – organization, cataloging; a complete record of all that exists (National Bibliographies; Private Sector Publisher; OCLC, Lib of Congress; British Library; subject bibliographies Organization by Discipline – academic disciplines provide their own indexing Diffusion – to help users understand information and make sense of it Utilization – role of professionals is to facilitate the use of information Preservation – retention of recorded information Deletion – decide when irrelevant or obsolete – need to get rid of it Reference: Greer, R. C., Grover, R. J., & Fowler, S. G. (2013). Introduction to the library and information professions (2nd ed.).  Westport, CN:  Libraries Unlimited.

Details that are meaningful in today’s society Infogram – the information lifecycle at work S-E-N-D Diffusion Model (Dow, 2014) Social media and networks for communicating Electronic formats that will attract attention of the public New language of information literacy-USE IT! Details that are meaningful in today’s society

EXAMPLE Infogram Facebook Instagram Pinterest and more