STRENGTHENING ROTARY Joe Lorenzo Marketing Specialist Marketing & Communications Group.

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Presentation transcript:

STRENGTHENING ROTARY Joe Lorenzo Marketing Specialist Marketing & Communications Group

STRENGTHENING ROTARY | 3 Never Heard of Rotary Know Name Only Some Familiarity SURVEYS SHOW

STRENGTHENING ROTARY | 4 RESEARCH Conducted 160+ interviews Analyzed 20,162 surveys Visited 20 clubs and attended the 2012 International Convention Reviewed 400+ documents 5 Participated in Zone Institutes Obtained comprehensive feedback from Rotarians & prospects in 167 count ries

STRENGTHENING ROTARY | 5 To positively impact my community Friendship and fellowship Professional networking/ business development opportunities To have a positive impact globally Potential for personal/professional recognition Development and training opportunities 10% 0% 30% 20% Why did you initially join Rotary? PRIMARY REASONS PEOPLE JOIN ROTARY…

STRENGTHENING ROTARY | 6 …ARE THE SAME REASONS THEY STAY ROTARIANS Why do you stay with Rotary? To positively impact my community Friendship and fellowship Professional networking/ business development opportunities To have a positive impact globally Potential for personal/professional recognition Development and training opportunities 10% 0% 30% 20%

STRENGTHENING ROTARY | 7 WHAT IS ROTARY?

STRENGTHENING ROTARY | 8 OUR CORE MESSAGE JOIN LEADERS.EXCHANGE IDEAS.TAKE ACTION.

STRENGTHENING ROTARY | 9 BRINGING OUR ESSENCE TO LIFE Rotary brings together the kind of people who step forward to take on important issues for local communities everywhere.

STRENGTHENING ROTARY | 10 BE AUTHENTIC CONSISTENT MESSAGE AUTHENTIC VOICE

STRENGTHENING ROTARY | 11 FLEXIBLE AND CONSISTENT

STRENGTHENING ROTARY | 12 LACK OF CONSISTENCY DETRACTS FROM UNIFIED IMAGE

STRENGTHENING ROTARY | 13 CLUB LOGO TEMPLATE

STRENGTHENING ROTARY | 14

STRENGTHENING ROTARY | 15 YOU ARE THE ROTARY BRAND