HRSA Hospital Campaign Phase V Launch Wednesday, October 28, – 3 p.m.

Hospital Campaign National Partners American Hospital Association American Society of Transplantation American Society of Transplant Surgeons Association for Multicultural Affairs in Transplantation Association of Organ Procurement Organizations Donate Life America Donation and Transplantation Community of Practice International Transplant Nurses Society NATCO, The Organization for Transplant Professionals Organ Donation and Transplantation Alliance United Network for Organ Sharing

Hospital Campaign Leadership Team Ken Alexander VP, Quality & Regulatory Activities Louisiana Hospital Association Christy Bethel Donation Development Coordinator OneLegacy Joan Cardellino Vice President, Volunteer Services California Hospital Association Misty Enos Director of Professional Services and Community Center for Organ Recovery and Education Todd Franzen Community Relations Team Leader Gift of Life Donor Program Deborah Gibbs Public Relations Manager LifeShare of the Carolinas Spencer Grover Vice President, Regulatory Indiana Hospital Association Beth Hannan Director of Hospital Development & Family Services LifeShare of Oklahoma Kirsten Heintz Director of Public Relations & Education Louisiana Organ Procurement Agency Patty Ladegaard Program Coordinator Donate Life California Chas Mackenzie Director of Education and Hospital Services LifeChoice Donor Services Yoli Montemayor Regional Manager Texas Organ Sharing Alliance Shawn Rossi Vice President, Education & Public Relations Mississippi Hospital Association Diana Westbrook Editor UNOS Kellie Weir Director of Hospital Development, RN Mississippi Organ Recovery Agency Charlene Zettel President/CEO Donate Life California

Agenda Welcome and Introduction of Phase V Mary Ganikos, Division of Transplantation, HSB, HRSA Venus Walker, Division of Transplantation, HSB, HRSA Rita Maldonado, Division of Transplantation, HSB, HRSA Phase V Scorecard and Timeline Chas Mackenzie, Director of Education and Hospital Services at LifeChoice Donor Services and Hospital Campaign Leadership Team member Best Practices Spotlight: Carolina Donor Services Lora Smitherman, Director of Hospital Development Ashley Davis, Marketing and Events Coordinator Open Mic/Q&A Yoli Montemayor, Regional Manager at Texas Organ Sharing Alliance and Hospital Campaign Leadership Team member Share your news from Phase IV or plans for Phase V, or ask any questions

Phase V Goals Support all enrollees in participating, expanding activities, and earning recognition “Institutionalize” donation promotion as a routine and customary practice for all partners Special emphasis on enrolling small, rural, and critical access hospitals

Expanded Timeline

Phase V Challenge Enrolled hospitals earn recognition by conducting activities More than 40 suggested donor registration activities to earn points New Platinum level recognition Available NOW at Available soon at

Campaign Resources Communications materials will be posted on HRSA website Scorecard and Activity Guide Learning Series Webinars Campaign Coaching

Enroll in the Hospital Campaign Enroll in the Hospital Campaign: Join WPFL e-news list— request to:

Workplace Partnership for Life Hospital Campaign: Gearing up for Phase V Process Improvement Project

Hospital Campaign Enrollment

Hospital Campaign Recognition

Process Improvement (PI) Project Increase donation education and donor registrations by motivating more hospital participation in the WPFL Hospital Campaign. Make participation in WPFL easier by tailoring the tools and resources CDS was providing to hospitals to match the WPFL Hospital Campaign needs. PI Project Team Members are inclusive of both Hospital Development and Communications and Marketing staff. Increases support and resources.

Goals of Project Continue our strong partnership with our hospitals. Increase hospital participation in WPFL Campaign from 34 in last years phase to 65 hospitals. Develop additional tools and resources for our hospital partners. Increase donation awareness and donor registrations. Save and enhance more lives!

How We Arrived at Our Plan of Action Analyzed Phase IV data. Reached out to other OPOs for best practices and Akoya for coaching and support. Asked NCHA, AHA and HRSA for letters of support. Surveyed our hospital partners to learn what tools are most needed/desired and how best to access those tools. Examined the resources we currently offer our hospital partners and created new tools for hospitals. Streamlined the WPFL enrollment and participation process for hospitals and our team.

Encouraging Hospitals to Enroll On 10/5/15, a letter was ed to CEOs of all hospitals NOT currently enrolled in WPFL by the NCHA from the CEOs of Carolina Donor Services and the NCHA inviting them to enroll in Phase V of the WPFL Hospital Campaign. We asked CEOs to designate a hospital representative, via a webform, as a primary contact for the campaign.

Sample Kit Letter/Flyer about WPFL and Online Tool Kit WPFL Enrollment Form HRSA’s Ideas for Action Guide Business Card of HDS who Serves that Hospital 1 English Rack Card 1 Spanish Rack Card 1 Paper Enrollment Form 1 Say, “Yes.” DVD 1 Green Bracelet 1 Donate Life Lapel Pin 1 Donate Life Balloon 1 Pen 1 “I Signed Up To Donate Life” Sticker

WPFL on our Hospital Partners Website CarolinaDonorServices.org/WPFL CarolinaDonorServices.org/WPFL

The Online Toolkit Donation Education Information Social Media Messaging and Graphics Stories of Hope Links to Videos “Thank You” Letters Written to Hospital Staff Steps on How to Hold a Successful Donor Registration Drive Details about Holding a Flag Raising Ceremony “First Time WPFL Materials Request Form” “Speaker Request Form” Links to Helpful Websites

Ongoing Messaging to Inspire and Motivate! CDS will send ongoing messaging to all contacts identified in our tracking sheet. Monthly inspirational s to all WPFL contacts Letters of support from the AHA and HRSA NCHA will periodically articles highlighting the WPFL campaign.

Contact Information Lora Smitherman Hospital Services Manager Ashley Davis Marketing & Events Coordinator

Open Mic Campaign Updates News from Phase IV and plans for Phase V Recognition opportunities Events Press/media coverage Q&A

THANK YOU! Join Us for Our Next Webinar Wednesday, November 18, – 3 p.m. Campaign Assistance: