NORTHEAST Region Regional Composite REGIONAL DATA REPORT JAN – JUN 2014 vs. 2013

Methodology IRI gathers chain-wide sales across all RMAs (Retail Market Areas) – Starting in 2013, the IRI Regions reflect an expanded retail data set which includes sales and volume from Walmart, Sam’s Club, Target and BJ’s, in addition to traditional grocery retailers Average Selling Price (ASP) is not Advertised Retail Price – Average selling price is the average of all prices including coupons, promotional pricing, club/loyalty card deals that are given at the register at the time of purchase Categories: Total Avocados, Produce = Total Produce including Avocados Timeframe: YTD Q2 (January – June) 2014 Retail data provided by IRI / FreshLook Marketing Important Note: IRI / FreshLook Marketing periodically restates retail data, therefore this review cannot be compared or used in conjunction with prior reviews 2

Northeast: Region Highlights - YTD Q2 Overview based on the following geography: – The Northeast Region captures the Markets of Albany, Boston, Buffalo, Harrisburg/Scranton, Hartford/Springfield, New England, New York, Philadelphia and Pittsburgh, plus additional cities not included in Markets Northeast Overview – Avocado retail dollar average trends through Q2 outpaced Produce retail dollar trends – Category dollars grew +25% in 2013 and +23% in 2014 for a net growth of +54% over 2012 – Category units grew +38% in 2013 and +11% in 2014 for a net growth +52% over 2012 – Category average selling price (ASP) decreased -9% in 2013 and increased +11% in 2014 to $1.35/unit Northeast Per Store Averages – 2014 Average dollars of $8,546 per store were +25% higher than 2013 and +54% higher than 2012 – 2014 Average units of 6,336 per store were +13% higher than 2013 and +53% higher than 2012 Northeast versus Total U.S. trends – NE category unit growth of +11% was +8 points higher than the national average – NE category dollar trend of +23% was +5 points higher than the national average – NE 2014 category ASP of $1.35/unit was +22% higher than the national average of $1.11/unit 3

Northeast: YTD Q2 Retail Dollar Trend Comparisons Avocados vs. Produce Avocado retail dollar trends through Q outpaced Produce retail dollar trends – 2013 versus 2012, Avocados outpaced Produce by +17 points – 2014 versus 2013, Avocados outpaced Produce by +19 points – 2014 versus 2012, Avocado dollars grew +58% which outpaced Produce by +42 points 4

Northeast: YTD Q2 Avocado Retail Overview Category dollars grew +25% in 2013 and +23% in 2014 for a net growth of +54% over 2012 Category units grew +38% in 2013 and +11% in 2014 for a net growth +52% over 2012 Category average selling price (ASP) decreased -9% in 2013 and increased +11% in 2014 to $1.35/unit 5

Northeast vs. Total U.S. YTD Q2 PLU Comparisons NE category unit growth of +11% was +8 points higher than the national average – NE growth was driven by Bagged Avocados, which grew +8 million units NE category dollar trend of +23% was +5 points higher than the national average – NE growth was driven by PLU 4225 and Bagged Avocados, which collectively grew +$22 million NE 2014 category ASP of $1.35/unit was +22% higher than the national average of $1.11/unit 6

Northeast: YTD Q2 Category Per Store Averages In 2014, per store dollar and unit averages exhibited growth over the prior years – 2014 Average dollars of $8,546 per store were +25% higher than 2013 and +54% higher than 2012 – 2014 Average units of 6,336 per store were +13% higher than 2013 and +53% higher than

Northeast: 2012 through Q Per Store Averages By Quarter - Units vs. ASP Average Retail Units Per Store – The peak quarter was 2014-Q2 at 3,174 units per store when ASP was $1.43/unit – The lowest quarter was 2012-Q1 at 2,003 units per store when ASP was $1.26/unit ASP – Lowest ASP to date occurred during 2013-Q1, $1.16/unit – Highest ASP to date occurred during 2014-Q2, at $1.43/unit 8

Northeast: Region Highlights - YTD Q2 Overview based on the following geography: – The Northeast Region captures the Markets of Albany, Boston, Buffalo, Harrisburg/Scranton, Hartford/Springfield, New England, New York, Philadelphia and Pittsburgh, plus additional cities not included in Markets Northeast Overview – Avocado retail dollar average trends through Q2 outpaced Produce retail dollar trends – Category dollars grew +25% in 2013 and +23% in 2014 for a net growth of +54% over 2012 – Category units grew +38% in 2013 and +11% in 2014 for a net growth +52% over 2012 – Category average selling price (ASP) decreased -9% in 2013 and increased +11% in 2014 to $1.35/unit Northeast Per Store Averages – 2014 Average dollars of $8,546 per store were +25% higher than 2013 and +54% higher than 2012 – 2014 Average units of 6,336 per store were +13% higher than 2013 and +53% higher than 2012 Northeast versus Total U.S. trends – NE category unit growth of +11% was +8 points higher than the national average – NE category dollar trend of +23% was +5 points higher than the national average – NE 2014 category ASP of $1.35/unit was +22% higher than the national average of $1.11/unit 9