ACLU of Illinois Defining your target audience: Characteristics of ACLU members & Supporters.

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Presentation transcript:

ACLU of Illinois Defining your target audience: Characteristics of ACLU members & Supporters

Age of ACLU membership relative to United States population

Media Usage by Age

Social Networking Usage by Age

ACLU Activities by Age

Percent of age bracket that has taken action for the ACLU by or online

Priorities for ACLU work by Age

Lessons Support for the ACLU comes in many different forms – Activism, Donations, Membership, Online Each Chapter and Community may have different priorities for membership recruitment/building support Different people support the ACLU for different reasons Different people interact with the ACLU differently, but in almost every age category- online & are significantly more likely

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