Why use scratch cards? Donna Adams, Douglas Macmillan Hospice, Stoke on Trent.
Different names and different games Game 3 – Pot Luck Launched April 2007 Game 2 – Stacks Of Cash Launched January 2006 Game 1 – Grab A Grand Launched January 2005
Scratch card prizes £1,000 Top Prize £1 WIN £2 WIN £5 WIN £10 WIN £20 WIN £50 WIN £100 WIN Only use cash as prizes Approx 40% of cards are winning cards More smaller prizes = more sales Prize money is not always claimed
Over 100 outlets stock our scratch cards
Servicing our outlets We visit our outlets on a two month basis and offer a call out service should an outlet sell out
Point of sale material can be the key to success Example of a poster Example of stickers that we use on our scratch card dispensers
Point of sale material can be the key to success Example of one of our outlets displaying point of sale material in the bar area Example of our posters and till wobblers
Point of sale material can be the key to success This poster highlights that large value cash prizes can and have been won
Explore all avenues Scratch cards as table favours proved to be extremely successful so we now attend local Wedding Fayres to promote this idea Promoting scratch cards as an option for Wedding table favours in our Dougie Mag
Explore all avenues Example of a local factory selling scratch cards in their staff canteen We sell scratch cards from our promotional stand
Additional benefits Scratch cards have increased Lottery membership! Extra income from outlets i.e. donations A form of fundraising that is constantly in the public eye Enhanced relationships with local outlets and with the public
Keep up the momentum Local media coverage Hospice Newsletter coverage Hospice website Publicity in the local newspaper
Keep up the momentum Communicate with your outlets Get new outlets on board New ideas i.e. securing sponsorship to cover costs Analyse sales patterns Scratch card game 1 we hit the 10,000 sales half way point!
Results Game 1 – Grab A Grand Sales: 19,483 = 97.4% of cards ordered purchased Donations: £1,514
Results Game 2 – Stacks Of Cash Sales: 26,795 = 89.3% of cards ordered purchased Donations: £1,789
Results Game 3 – Pot Luck Sales: 28,340 = 94.4% of cards ordered purchased Donations: £3,366
Every Pound Counts Total income to date from our scratch cards £81,287
Donna Adams Lottery Promotions & Development Manager Douglas Macmillan Hospice Lottery Office West View Barlaston Road Blurton Stoke on Trent ST3 3LD Tel: Thank you for your time
Peter Jones PlayPrint Ltd & Hon Secretary of Lotteries Council Contact details Office Tel: Home Tel: Mobile: