©SHRM 2011 SHRM Membership Regional Summit ▪ Laurie McIntosh, SPHR February 25, 2011

©SHRM 2011 State Membership Director Responsibilities Provide leadership to chapter membership directors in all areas of membership responsibility Assure chapter presidents and membership directors receive the monthly SHRM In-Chapter report and Quarterly Scorecard Actively engage chapter membership directors through forums (i.e. conference calls, meetings) to discuss membership issues and share successful recruiting/retention practices Serve as resource for chapters struggling to meet minimum standards in SHRM membership Engage SHRM at-large members in the state and create awareness of chapters

©SHRM SHRM Membership Update 2011 Membership Growth Goal 3 % increase in SHRM membership over 12/31/10 Membership Retention Goal New for %

©SHRM 2011 Calculating Retention Rate Retention Rate – Number of members that renew divided by number of members eligible to renew Example As of 12/31/09, 100 members eligible to renew; 80 of these members actually renewed (80 divided by 100) equals a retention rate of 80% Do NOT include new members, only current members. New members are noted in the acquisition number.

©SHRM 2011 Membership Star/Superstar Recognition Program 2011 Program Star: 6% - 9.9% Growth Superstar: 10+% Growth Growth over 12/31 SHRM membership

©SHRM 2011 Membership Star/Superstar Recognition Program Based on growth of professional SHRM members primarily coded to the chapter in the SHRM database Does not include: student SHRM members multi-members expired SHRM members SHRM members that are members of your chapter, but are not appropriately coded to the chapter

©SHRM 2011 Resources (Month) Chapter NumberChapter NameDec-09Jan-10Feb-10Mar-10Apr-10May-10Jun-10Jul-10Aug-10Sep-10Oct-10Nov-10Dec-10 Change from Dec 09 % change from Dec % Goal* Star/SuperStar Designation for Month #VALUE!##############VALUE! ##############VALUE! ##############VALUE! ##############VALUE! ##############VALUE! ##############VALUE! ##############VALUE! Grand Total #DIV/0!#######DIV/0! *Represents 3% SHRM in-chapter membership growth over Dec 2009 total ~ This report represents SHRM members in chapters only, primary designation, NOT total chapter membership. ~ Primary designation notes which chapter members who belong to more than one chapter have designated as their primary chapter. ~ Chapters are required to report in-chapter SHRM members as of 12/31/10 and the percent increase/decrease from 12/31/09 in section 3.3 of SHAPE. StateDec-09Jan-10Feb-10Mar-10Apr-10May-10Jun-10Jul-10Aug-10Sep-10Oct-10Nov-10Dec-10Chg 2009% chg SHRM Members in Chapters #DIV/0! SHRM Members At-Large #VALUE!####### SHRM Members in State#VALUE! ####### State Councils are required to report the following in section 3.3 of SHAPE: ~ In-chapter SHRM members as of 12/31/10 and the percent increase/decrease from 12/31/09 negative ~ Total SHRM membership in state as of 12/31/10 and the percent increase/decrease from 12/31/09 0-3% (SHRM at-large information is noted to create awareness of opportunity within state to attract at-large members to your chapter. ) over 3% 6%-9% Star Resources: 10%+ SuperStar Membership: SHAPE Planning Workbooks available for chapters and state councils on the Volunteer Leader Resource Center at SHRM In-Chapter Monthly Membership Report

©SHRM 2011 Resources Region 2010 Scorecard - 9/30/2010 State SHRM Members in StateSHRM Members in ChapAt-large Members Percentage SHRM Mbrs in Chap Affiliation Average Membership Retention at 12/31/09 9/30/10 12/31/09 9/30/10 12/31/09 9/30/10 12/31/09 9/30/10 11,04911,0701,6521,5829,3979,48814%58%82.16%78.41% 4,5034,5611,4761,4753,0273,08632%51%82.92%80.99% 2,4792,5461,1391,0931,3401,45343%56%84.89%83.59% 6,2206,3321,6651,5934,5554,73925%53%80.42%79.14% 4,9215,0241,2251,2733,6963,75125%53%82.98%80.88% 1,4721, %49%85.36%81.53% %57%83.30%86.73% 9, ,1042,9986,0706,31032%62%83.08%81.05% %57%86.89%84.73% 4,9835,0742,0421,9312,9413,14338%52%83.62%82.50% Region Totals46,00946,68613,91313,53832,09633,14839%55%82.74%81.24% Net Change ,052 State# SHRM Chap # of SHRM Stud Chap # of Federal Letters Sent SHRM Foundation Donations Foundation Champions # of Certified Members * # of CLA Pos. Filled State Ratifed Status 1) State 2009 Award (to date)12/31/09 9/30/ $9,835.45$7, ,3185,7107RSH $12,343.00$5, ,3612,4957RSH $3,440.41$3, ,4791,5757RH $17,114.50$6, ,8052,9417RH $7,065.00$2, ,4612,6785R- 6779$6,184.00$ RH 6124$6,302.00$2, RSH $9,058.50$9, ,6119,0367RSH 8231$5,362.00$2, RH $15,186.00$7, ,6452,7967RSH Region Totals ,664$91,890.86$48, ,10728, * Certified professionals include PHR, SPHR, GPHR 1) Bylaws R = Ratified Quarterly Scorecard

©SHRM 2011 Resources Volunteer Leader Resource Center (VLRC) Membership Core Leadership Area Conference Calls and Webinars Your Regional Team – Field Services Director and Regional Administrator