Presented by- Nabeela Khaled Rakesh Gakare Shyamal Bhattacharya Shradha Rout Sumit Kumar Pal

AGENDA Nokia – Company Overview Distribution Channel of Nokia Micromax – Company Overview Distribution Channel of Micromax Comparison between Nokia and Micromax Recommendations

NOKIA – THE COMPANY Established in 1865 as a wood-pulp mill by an engineer Fredrik Idestam in southern Finland After the World War II in 1967 the Rubber works and Cable works companies merged to form the Nokia Group VISION: “Our promise is to help people feel close to what is important to them” Nokia India Pvt. Ltd. First started operations in India in 1995

Distribution channel of Nokia NOKIA c HCL DEALERS (GABA’S) NOKIA Priority Stores Retailers RDS( RK Traders, Trineas,Walsons) c

MICROMAX Founded in 1991 by Rajesh Agarwal Entered the Indian mobile market in 2008 It is India’s largest domestic mobile handset company 2.57 million units sold in 2 years Fastest growing company in terms of units shipped Targeted the rural market at first rather than the urban market

Distribution Channel of Micromax MICROMAX R.K. TRADERS PREMIER MERCHANT JALAN INFOTECH DEALERS RETAILERS

COMPARISION BETWEEN NOKIA AND MICROMAX StrengthWeakness Goodwill After sales service Fixed distribution channel High range phones NOKIAMICROMAX Strength Low range phones providing the same features as Nokia Made dealers give payments in advance offering them high margins Weakness No fixed distribution channel

Recommendations Nokia should increase its depth in remote areas It should launch products with good features with low range Increase in distributor margins would be a better option to boost the sales

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