Which role is yours? ADV and Promotion of ELSA projects/events LXIV International Council Meeting Opatija, Croatia October 28 th - November 3 rd 2013.

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Presentation transcript:

Which role is yours? ADV and Promotion of ELSA projects/events LXIV International Council Meeting Opatija, Croatia October 28 th - November 3 rd 2013

The European Law Students’ Association Albania ˙ Austria ˙ Azerbaijan ˙ Belgium ˙ Bosnia and Herzegovina ˙ Bulgaria ˙ Croatia ˙ Cyprus ˙ Czech Republic ˙ Denmark ˙ Estonia ˙ Finland ˙ France ˙ Georgia ˙ Germany ˙ Greece ˙ Hungary ˙ Iceland ˙ Ireland ˙ Italy ˙ Kazakhstan ˙ Latvia ˙ Lithuania ˙ Luxembourg ˙ Malta ˙ Montenegro ˙ The Netherlands ˙ Norway ˙ Poland ˙ Portugal ˙ Republic of Macedonia ˙ Romania ˙ Russian Federation ˙ Serbia ˙ Slovak Republic ˙ Slovenia ˙ Spain ˙ Sweden ˙ Switzerland ˙ Turkey ˙ Ukraine ˙ United Kingdom Which role is yours? 1.Presentation by Director for Advertising of ELSA International 2013/ Irakli Karkashadze 2.ELSA ADV Opportunities 3.Discussion 4.Practical part

The European Law Students’ Association Albania ˙ Austria ˙ Azerbaijan ˙ Belgium ˙ Bosnia and Herzegovina ˙ Bulgaria ˙ Croatia ˙ Cyprus ˙ Czech Republic ˙ Denmark ˙ Estonia ˙ Finland ˙ France ˙ Georgia ˙ Germany ˙ Greece ˙ Hungary ˙ Iceland ˙ Ireland ˙ Italy ˙ Kazakhstan ˙ Latvia ˙ Lithuania ˙ Luxembourg ˙ Malta ˙ Montenegro ˙ The Netherlands ˙ Norway ˙ Poland ˙ Portugal ˙ Republic of Macedonia ˙ Romania ˙ Russian Federation ˙ Serbia ˙ Slovak Republic ˙ Slovenia ˙ Spain ˙ Sweden ˙ Switzerland ˙ Turkey ˙ Ukraine ˙ United Kingdom Director for Advertising of ELSA International 2013/ Irakli Karkashadze

The European Law Students’ Association Albania ˙ Austria ˙ Azerbaijan ˙ Belgium ˙ Bosnia and Herzegovina ˙ Bulgaria ˙ Croatia ˙ Cyprus ˙ Czech Republic ˙ Denmark ˙ Estonia ˙ Finland ˙ France ˙ Georgia ˙ Germany ˙ Greece ˙ Hungary ˙ Iceland ˙ Ireland ˙ Italy ˙ Kazakhstan ˙ Latvia ˙ Lithuania ˙ Luxembourg ˙ Malta ˙ Montenegro ˙ The Netherlands ˙ Norway ˙ Poland ˙ Portugal ˙ Republic of Macedonia ˙ Romania ˙ Russian Federation ˙ Serbia ˙ Slovak Republic ˙ Slovenia ˙ Spain ˙ Sweden ˙ Switzerland ˙ Turkey ˙ Ukraine ˙ United Kingdom 1. Director for Advertising of ELSA International 2013/ Irakli Karkashadze OYOP: Database challenge Guidelines for Advertising Support to the Network

The European Law Students’ Association Albania ˙ Austria ˙ Azerbaijan ˙ Belgium ˙ Bosnia and Herzegovina ˙ Bulgaria ˙ Croatia ˙ Cyprus ˙ Czech Republic ˙ Denmark ˙ Estonia ˙ Finland ˙ France ˙ Georgia ˙ Germany ˙ Greece ˙ Hungary ˙ Iceland ˙ Ireland ˙ Italy ˙ Kazakhstan ˙ Latvia ˙ Lithuania ˙ Luxembourg ˙ Malta ˙ Montenegro ˙ The Netherlands ˙ Norway ˙ Poland ˙ Portugal ˙ Republic of Macedonia ˙ Romania ˙ Russian Federation ˙ Serbia ˙ Slovak Republic ˙ Slovenia ˙ Spain ˙ Sweden ˙ Switzerland ˙ Turkey ˙ Ukraine ˙ United Kingdom 2. ELSA ADV Opportunities Involving Alumni members IFP as a new opportunity for cooperation ALTERNATIVES: ELSA % card, FB Album…

The European Law Students’ Association Albania ˙ Austria ˙ Azerbaijan ˙ Belgium ˙ Bosnia and Herzegovina ˙ Bulgaria ˙ Croatia ˙ Cyprus ˙ Czech Republic ˙ Denmark ˙ Estonia ˙ Finland ˙ France ˙ Georgia ˙ Germany ˙ Greece ˙ Hungary ˙ Iceland ˙ Ireland ˙ Italy ˙ Kazakhstan ˙ Latvia ˙ Lithuania ˙ Luxembourg ˙ Malta ˙ Montenegro ˙ The Netherlands ˙ Norway ˙ Poland ˙ Portugal ˙ Republic of Macedonia ˙ Romania ˙ Russian Federation ˙ Serbia ˙ Slovak Republic ˙ Slovenia ˙ Spain ˙ Sweden ˙ Switzerland ˙ Turkey ˙ Ukraine ˙ United Kingdom 3. Discussion How should ELSA be ADVerstised? Do you have advertising implemented in your ELSA Group? How realistic it is to bring ADV in your Group? + and - Did you ever see/hear that company is not interested about international level?

The European Law Students’ Association Albania ˙ Austria ˙ Azerbaijan ˙ Belgium ˙ Bosnia and Herzegovina ˙ Bulgaria ˙ Croatia ˙ Cyprus ˙ Czech Republic ˙ Denmark ˙ Estonia ˙ Finland ˙ France ˙ Georgia ˙ Germany ˙ Greece ˙ Hungary ˙ Iceland ˙ Ireland ˙ Italy ˙ Kazakhstan ˙ Latvia ˙ Lithuania ˙ Luxembourg ˙ Malta ˙ Montenegro ˙ The Netherlands ˙ Norway ˙ Poland ˙ Portugal ˙ Republic of Macedonia ˙ Romania ˙ Russian Federation ˙ Serbia ˙ Slovak Republic ˙ Slovenia ˙ Spain ˙ Sweden ˙ Switzerland ˙ Turkey ˙ Ukraine ˙ United Kingdom 4. Practical part

The European Law Students’ Association Albania ˙ Austria ˙ Azerbaijan ˙ Belgium ˙ Bosnia and Herzegovina ˙ Bulgaria ˙ Croatia ˙ Cyprus ˙ Czech Republic ˙ Denmark ˙ Estonia ˙ Finland ˙ France ˙ Georgia ˙ Germany ˙ Greece ˙ Hungary ˙ Iceland ˙ Ireland ˙ Italy ˙ Kazakhstan ˙ Latvia ˙ Lithuania ˙ Luxembourg ˙ Malta ˙ Montenegro ˙ The Netherlands ˙ Norway ˙ Poland ˙ Portugal ˙ Republic of Macedonia ˙ Romania ˙ Russian Federation ˙ Serbia ˙ Slovak Republic ˙ Slovenia ˙ Spain ˙ Sweden ˙ Switzerland ˙ Turkey ˙ Ukraine ˙ United Kingdom Situation 1 WHY NOT TO ADV WITH ELSA? Where is the space for improvement?

The European Law Students’ Association Albania ˙ Austria ˙ Azerbaijan ˙ Belgium ˙ Bosnia and Herzegovina ˙ Bulgaria ˙ Croatia ˙ Cyprus ˙ Czech Republic ˙ Denmark ˙ Estonia ˙ Finland ˙ France ˙ Georgia ˙ Germany ˙ Greece ˙ Hungary ˙ Iceland ˙ Ireland ˙ Italy ˙ Kazakhstan ˙ Latvia ˙ Lithuania ˙ Luxembourg ˙ Malta ˙ Montenegro ˙ The Netherlands ˙ Norway ˙ Poland ˙ Portugal ˙ Republic of Macedonia ˙ Romania ˙ Russian Federation ˙ Serbia ˙ Slovak Republic ˙ Slovenia ˙ Spain ˙ Sweden ˙ Switzerland ˙ Turkey ˙ Ukraine ˙ United Kingdom Situation 2 MEMBERS’ MAGAZINE Let nothing limit you! Find ways to promote your magazine and to involve as many MKT aspects as you can!

The European Law Students’ Association Albania ˙ Austria ˙ Azerbaijan ˙ Belgium ˙ Bosnia and Herzegovina ˙ Bulgaria ˙ Croatia ˙ Cyprus ˙ Czech Republic ˙ Denmark ˙ Estonia ˙ Finland ˙ France ˙ Georgia ˙ Germany ˙ Greece ˙ Hungary ˙ Iceland ˙ Ireland ˙ Italy ˙ Kazakhstan ˙ Latvia ˙ Lithuania ˙ Luxembourg ˙ Malta ˙ Montenegro ˙ The Netherlands ˙ Norway ˙ Poland ˙ Portugal ˙ Republic of Macedonia ˙ Romania ˙ Russian Federation ˙ Serbia ˙ Slovak Republic ˙ Slovenia ˙ Spain ˙ Sweden ˙ Switzerland ˙ Turkey ˙ Ukraine ˙ United Kingdom Situation 3 ELSA Day How could you promote it (number from previous year- 144 events, 30+ countries involved)? Think about using this opportunity for ADV! Look from more than one perspective!

The European Law Students’ Association Albania ˙ Austria ˙ Azerbaijan ˙ Belgium ˙ Bosnia and Herzegovina ˙ Bulgaria ˙ Croatia ˙ Cyprus ˙ Czech Republic ˙ Denmark ˙ Estonia ˙ Finland ˙ France ˙ Georgia ˙ Germany ˙ Greece ˙ Hungary ˙ Iceland ˙ Ireland ˙ Italy ˙ Kazakhstan ˙ Latvia ˙ Lithuania ˙ Luxembourg ˙ Malta ˙ Montenegro ˙ The Netherlands ˙ Norway ˙ Poland ˙ Portugal ˙ Republic of Macedonia ˙ Romania ˙ Russian Federation ˙ Serbia ˙ Slovak Republic ˙ Slovenia ˙ Spain ˙ Sweden ˙ Switzerland ˙ Turkey ˙ Ukraine ˙ United Kingdom Situation 4 FRESHERS’ CAMP Why organising it? How would you organise it? Where do you see marketing and other opportunities? Word of mouth, recruitment, promotion…

The European Law Students’ Association Albania ˙ Austria ˙ Azerbaijan ˙ Belgium ˙ Bosnia and Herzegovina ˙ Bulgaria ˙ Croatia ˙ Cyprus ˙ Czech Republic ˙ Denmark ˙ Estonia ˙ Finland ˙ France ˙ Georgia ˙ Germany ˙ Greece ˙ Hungary ˙ Iceland ˙ Ireland ˙ Italy ˙ Kazakhstan ˙ Latvia ˙ Lithuania ˙ Luxembourg ˙ Malta ˙ Montenegro ˙ The Netherlands ˙ Norway ˙ Poland ˙ Portugal ˙ Republic of Macedonia ˙ Romania ˙ Russian Federation ˙ Serbia ˙ Slovak Republic ˙ Slovenia ˙ Spain ˙ Sweden ˙ Switzerland ˙ Turkey ˙ Ukraine ˙ United Kingdom Situation 5 SUMMER LAW SCHOOLS Think about the internal marketing and cooperation with other marketers in the Network.

The European Law Students’ Association Albania ˙ Austria ˙ Azerbaijan ˙ Belgium ˙ Bosnia and Herzegovina ˙ Bulgaria ˙ Croatia ˙ Cyprus ˙ Czech Republic ˙ Denmark ˙ Estonia ˙ Finland ˙ France ˙ Georgia ˙ Germany ˙ Greece ˙ Hungary ˙ Iceland ˙ Ireland ˙ Italy ˙ Kazakhstan ˙ Latvia ˙ Lithuania ˙ Luxembourg ˙ Malta ˙ Montenegro ˙ The Netherlands ˙ Norway ˙ Poland ˙ Portugal ˙ Republic of Macedonia ˙ Romania ˙ Russian Federation ˙ Serbia ˙ Slovak Republic ˙ Slovenia ˙ Spain ˙ Sweden ˙ Switzerland ˙ Turkey ˙ Ukraine ˙ United Kingdom Situation 6 General promotion of ELSA Think out of the box!!!