PepsiCo & Stakeholder Engagement Enhancing Enterprise Value November 2012

2 We are 3,800 trusted advisors with diverse expertise and exceptional credentials serving clients globally We combine unparalleled expertise and industry knowledge to address challenges to enterprise value Our breadth and depth extends across every social, political, and economic hub across the globe Critical Thinking At The Critical Time FTI Consulting is a global business advisory firm that provides multidisciplinary solutions that help clients address complex business opportunities and challenges.

Our Global Network 3  Broad global reach encompassing approximately 700 strategic communications experts and a total of 3,800 business consultants in 23 countries around the world  Proven ability to manage global issues with local expertise

− 4 − The PepsiCo Team The FTI PepsiCo team will be staffed with an integrated team of experienced professionals who focus on the food and beverage industry. Bob Knott Program Director Beth Saunders Strategic Counsel Jeannine Dowling Mgr., Stakeholder Engagement John Watts Mgr., Stakeholder Identification & Mapping Mitzi Emrich Online Engagement Linda Mayer Jocelyn Landau Sacha Mohabeer Anshula Ahluwalia Jeremy Ruch Adam Sopko

Helping Brand And Market Leaders Advance Their Businesses 5 Created an engagement strategy to help deepen stakeholder’s commitment and belief to its new CEO’s Vision Communicated transformation and long-term strategy to position the company as a leader in science and innovation. Created a grassroots strategy that engaged consumers to combat pending state and federal legislation that would adversely affect the company’s corporate strategy. Reinforced the company’s market leadership and reputation, despite the commoditization sweeping the insurance industry, while raising its profile as a leading advocate for the economic wellbeing of America’s middle class. Managed the communications surrounding the explosion of its Deepwater Horizon rig, widely characterized as the BP Oil Spill, including the engagement of various internal and external stakeholders regarding the company’s ongoing operations. Worked with executive management to raise visibility in the US and create a new positioning theme. Facilitated introductions between Tata executives to develop US- based relationships.

Our Unique Approach: Enhancing Enterprise Value 6 FTI is uniquely capable of developing and implementing communication campaigns that enhance and protect a company’s enterprise value. Our approach emphasizes the effective engagement of employees, customers, governmental publics and third parties, in addition to investors, analysts and other members of the financial community — a diversity of essential stakeholders we are uniformly adept at reaching and influencing. Through the use of unified messages that resonate with each of these stakeholders, as well as a coordinated approach to communications, FTI not only enables companies to achieve committed workforces, reputational leadership and an increased license to operate, but also an optimal valuation of their stock.