Multi-Channel Marketing

Your Website Should Be: Custom only – no template sites Standards-based CSS code Compatible with today’s web technology Fully owned with access to all files and content Avoid free or proprietary platforms – don’t get boxed in!

Search Engine Optimization Keyword research matters Optimize each web page Content “freshness” is a new ranking signal Inbound links still important Local search Paid ads

Your Social Presence Facebook Twitter LinkedIn YouTube Google Plus Blog

Online Marketing Article syndication Video marketing Directory submissions Press releases Optimized landing pages QR codes

Email Marketing E-newsletters Email campaigns Opt-in only Multi-media links (podcast, video, social...) Consistent sending schedule Use a professional listserv service

Track & Measure Web analytics SEO ranking reports Social measurement reports Email campaign results Google Alerts

Mobile Website Mobile “friendly” is not enough Regular websites are difficult on mobile devices 50% of people in the U.S. today have smart phones Mobile will be consumers’ “first screen” by 2013

How to Manage ALL Channels Set up and configure channels to work with each other Build a Content Pipeline to plan and schedule marketing activities Send updates to channels with one action Pre-schedule automatic marketing activities Use Content Manager to make content updates