SESSION #7 With New York Times Best-Selling Author Peggy McColl

 Overview - This Class  Writing effective copy – because if your message isn’t delivered in the right way, your chances of success are greatly diminished! (This lesson both reviews and builds on what we covered in Phase 1, Class 3.)  Open Q & A

 Where is “Copy” Used  Opt-in Pages  Front Page of Your Website  Sales Pages  content  Sign up Forms  Order Forms

 The Purpose  To get people to take action Sign up Register Order Take the next step Tell another Tell many others Promote you Buy

 On Your Website  Where would you use copy?

 What Should You Have An Opt in A BIO Products Services Special Offers Freebee/Giveaway/Gifts

 What SHOULDN’T You Have  Boring Material  Too much detail on the front page  Confusion  All text and no images  Anything that insults or is inappropriate

 Where can you start?  With one sales page! 

 Your Website = a House  You can “add on” as you grow  Start with a “Design”  Build a Foundation  Construct with Quality

 Standalone:

 Optin Page:

 An “Experts’” Generic Page BIOOPTINMEDIA SERVICESPRODUCTSCONTACT

 VERY IMPORTANT!  THINK LIKE A CUSTOMER

 COPY FOR A LAUNCH

 What do you need?  A product/service/offering (priced it, set up in shopping cart, ready to sell)  An to send to Affiliates to get them on board  An optin page (if you are having a freebee) OR  A Sales Page  An for you and/or Your Affiliates to Send  Auto Responders (if you are offering a FREEBEE)

 Support Materials

  We’re Going to “Walk” Through a Sales Page

 Heading

 The Problem

 Social Proof

 Solves what?

 What They’ll “Get”

 Plus this * Real VALUE *

 The “tools”

 Big BONUSES

 3 Payment Option

 Sense of Urgency

 Your Next Steps  Start with the outcome in mind  What do you want to create/offer?  What is your revenue model?  Create a web page / web site OR  Revise your website / revise your web pages  Study other “copy” pages and model them

 2 Important Things to Remember  #1. You get one chance to make a first impression  #2. It doesn’t matter how great a reach you have; and the total number of partners/affiliates sending out s for you IF your “copy” isn’t effective. CREATE GREAT COPY that will convert prospects into buyers.

 QUESTIONS?