Hi –Meeting 2 Dr Zulhamri Abdullah (PhD, Cardiff, UK) Timbalan Pengarah Pusat Inovasi Keusahawanan & Pembangunan Pelajar Pensyarah Kanan Jabatan Komunikasi, FBMK UNIVERSITI PUTRA MALAYSIA

Knowing You, Knowing Me Academic Professional BA in Public Relations (UKM) Master in Organisational Communication (UPM) PhD in Professionalisation of Public Relations (Cardiff, UK) Senior Lecturer in Corporate Communication, University Putra Malaysia Deputy Director, Centre of Co-curriculum, UPM Council Member, Institute of Public Relations Malaysia. Member, European Public Relations Education & Research Association, Germany. Member, International Association of Corporate Marketing Studies, United Kingdom

CONTACT DETAIL *Consultation hours: TUE PM (preferably by appointment) Room no: B 029, Jab Kom, FBMK Room TP Pusat Inovasi * (often here) TEL: / 8525 * WEBSITE:

EVALUATION (PJJ) Assignment 1 20% Assignment 2 30% MID TERM EXAM20% FINAL EXAM30% Note: Attendance is compulsory (80% requirement)

EXAMINATION MID-TERM EXAM: OBJECTIVE/SUBJECTIVE FINAL EXAM: OBJECTIVE/SUBJECTIVE Recall questions; multiple choices; true & false The question based on understanding, reasoning, application, and synthesis. General knowledge is strongly needed

OBJEKTIF KURSUS 1. menerangkan konsep dan fungsi komunikasi kepemimpinan dalam sesebuah organisasi. 2. menerangkan kepentingan ciri-ciri komunikasi kepemimpinan dari segi penyeliaan, pelatihan, dan karisma. 3. menjustifikasikan strategi komunikasi kepemimpinan yang berkesan dalam organisasi.

SINOPSIS Kursus ini membincangkan konsep, teori dan fungsi komunikasi kepemimpinan dalam organisasi; gaya kepemimpinan; kepemimpinan berkarisma ; komunikasi pelatihan; kepelbagaian organisasi; teknologi komunikasi; strategi komunikasi kepemimpinan; dan cabaran dalam kepemimpinan.

CONTENT OF COURSE 1. Concept, theory and functions of leadership communication 2.Organizational theories: a perspective of leadership 3.Leadership styles 4. Executive coaching 5. Leaders as change agents

6.Managing leadership communication strategy 7.Building and Leading High-Performing Teams 8.Strategic Internal Communication 9.Strategic External Relations 10.Emotional Intelligence & Cultural Literacy

6 Managing leadership communication strategy Establish a clear communication purpose To inform – transferring facts, data, or information To persuade – convincing clients to do something To instruct – instructing clients in a process Develop your communication strategy Effective communication requires a communication strategy Analyze your audiences Who is your primary audience? What do they expect? How do they feel?

Strategic Objectives Spokesperson Messages Media/ forum Audience Feedback Timing

7 Building and Leading High-Performing Teams Building an effective team Establishing team work processes Managing the people side of teams Handling team issues and conflict Helping virtual teams succeed

Chapter Source: Katzenbach, J. R. and Smith, D. K., (1993). The Wisdom of Teams, Boston: Harvard Business School Press. Performance Results Personal Growth Collective Work Products Skills Commitment Accountability Interpersonal Technical function Problem solving Mutual Small number of people Individual Specific goals Common approach Meaningful purpose

8 Strategic Internal Communication  Educate employees in the company vision and strategic goals  Motivate support for company’s strategy  Encourage higher performance and discretionary effort  Limit misunderstandings that may damage productivity  Align employees behind company’s strategic objectives and position them to help achieve them

Targeted Messages Effective Media/ Forums Well-positioned Staff Supportive Management On-going Assessment

9 Strategic External Relations Developing an external relations strategy Building a positive corporate image Working with the news media Handling crisis communications

Importance Difficulty of reaching Partners Competitors Customers Analysts Media Government agencies High Low

10 Emotional Intelligence & Cultural Literacy Emotional Intelligence is the ability to identify and manage emotions in ourselves and in others. Understanding emotional intelligence (EI) Appreciating personality differences Improving interactive skills, such as Non-verbal communication Listening ability Effective delivery of feedback Developing an approach to cultural literacy Defining culture Using a cultural variables framework

Context Information flow You’ve got mail. Equality Power Time Language

References Textbook: * Barrett, Deborah J. (2006). Leadership communication. Boston: McGraw-Hill Irwin. 2. Chemers, Martin M & Ayman, Roya. (1993). Leadership theory and research: Perspectives and directions. San Diego: Academic Press, Inc. 3. Dubrin, Andrew. J. (2004). Leadership: Research findings, practice and skills. New York: Houghton Mifflin Co. 4. Hassan, Abdullah & Mohd, Ainon. (1998). Komunikasi untuk pemimpin. Kuala Lumpur: Utusan Publication. 5. Witherspoon, Patrick D. (1997). Communicating leadership: An organisational perspective. Boston: Allyn and Bacon. 6. Zulhamri Abdullah. (2007). International Corporate Communication. Kuala Lumpur: Prentice Hall.

DESCRIPTION OF ASSIGNMENTS Pelajar diminta membuat tugasan akademik mengenai Komunikasi Kepemimpinan berdasarkan deskripsi tajuk berikut: Pilih SATU tajuk sahaja. Tajuk 1 “How to become a good leader?: A communication perspective”. ATAU Tajuk 2 “The importance of executive coaching: Improving organisational excellence” ATAU Tajuk 3 “Building and leading high-performing teams in a service corporation”

Nota: Tugasan ini hendaklah dilakukan secara individu. Setiap tugasan bertulis mestilah tidak lebih daripada 10 muka surat sahaja. Tugasan yang dibuat mestilah mengandungi sekurang-kurangkannya 5 buku rujukan, artikel jurnal dan/atau rujukan yang berkaitan. Sila rujuk “Piagam Tugasan” di laman web pensyarah bagi menyempurnakan tugasan yang cemerlang Tugasan 1 mestilah diserahkan pada 30 Januari Markah akan ditolak jika kelewatan menghantar tugasan.

DESCRIPTION OF ASSIGNMENTS TUGASAN 2 (30%) Anda adalah seorang pegawai kanan yang sedang berkhidmat di Unit Strategi Komunikasi di sesebuah organisasi berorientasikan perkhidmatan. Anda diminta oleh majikan untuk menjayakan kempen keselamatan jalan raya. Sila jawab soalan-soalan berikut: Apakah fungsi, peranan dan tugas seorang pemimpin dalam menjayakan kempen tersebut? Apakah gaya kepemimpinan yang perlu dipamerkan untuk menjayakan kempen tersebut? Berdasarkan teori kepemimpinan, bincang dan aplikasikan satu teori kepemimpinan bagi menjayakan kempen tersebut?

Nota: Tugasan ini hendaklah dilakukan secara individu. Setiap tugasan bertulis mestilah tidak lebih daripada 15 muka surat sahaja. Tugasan yang dibuat mestilah mengandungi sekurang-kurangkannya 10 buku rujukan, artikel jurnal dan/atau rujukan yang berkaitan. Sila rujuk “Piagam Tugasan” di laman web pensyarah bagi menyempurnakan tugasan yang cemerlang Tugasan tersebut mestilah diserahkan pada 5 Mac Markah akan ditolak jika kelewatan menghantar tugasan

DESCRIPTION OF ASSIGNMENTS GROUP ASSIGNMENT: SMALL GROUP PROJECT/SEMINAR A must have: – Academic writing : technical text – author/year (e.g. journal article); footnotes (optional) - References (APA system/equiv.); the more references you have, the more credible the text you produce. (Sources: journal articles; books etc) - 12 ‘Times’ font; double spacing; A4 paper (refer to Piagam Projek).

Example: In Malaysia and Singapore, communication campaigns have always been aligned with ‘intercultural harmony’ (Sriramesh & Vercic, 2003). A case study by Cummings and DeSanto (2002) revealed that in the 1960s, the International Public Relations Group of Companies failed to convince their local and national clients in Asia, especially in Japan. Technical/science text NOT in ‘short form’; ‘bhs pasar’; story/’cerpen’ Paraphrase the sentences NOT copy

ASSIGNMENT MARKING SCHEME Assignments will be assessed based on four key criteria (COPS) as follows: Marking Criteria Marks 1. Content30 2. Organization30 3. Presentation Style 20 Total: 100%

ASSIGNMENT MARKING SCHEME(2) Content Well focused; rigorous arguments/analysis; outstanding knowledge of and use of evidences; relevant supporting academic materials and real world examples; and excellent use of direct quotations. Organization Great mapping strategy guiding the readers; a clear introduction including a thesis statement (main ideas/key points); a main body clearly divided into sections; and excellent use of sub-headings and linking devices. Presentation Clearly presented with attention to detail of the conventions of the title page, bibliography, appendices, & overall layout; excellent referencing system; excelent use of appropriate vocabulary and gramatical structures; and able to demonstrate appropriate length with excellent spelling and punctuation. Style Excellent attention paid to a particular style demonstrated throughout; outstanding insights with high quality and innovation; and overall consistency of the style addressed throughout.

THANK YOU FOR LISTENING! GOOD LUCK IN YOUR FINAL EXAM