MODULE 8 - “Interviews, Webinars & Your Book” Tana Torrano, CEO – OSBO.org With Special Guest:

Powerful PR for Authors Webinars and Interviews in your Marketing Campaign BECOME A BESTSELLING AUTHOR

BECOME AN EXPERT Find ways to position yourself as and expert in your field. As an expert you will have the opportunity to become a sought after guest for interviews, speaking engagements and teaching opportunities through webinars.

POWERFUL WEBINARS Have your own webinar service or partners with others who produce webinars Many organization will facilitate the webinars - You just speak! Get training on how to be a powerful presenter for webinars When another organization hosts your webinar they will handle Marketing and PR for your training events - You are the featured speaker

LIVE and VIRTUAL EVENTS Find organizations in your target market that promotes and bear expense for their own live and virtual events -- you become the featured speaker Get others to do Marketing and PR for YOUR events

TELEVISION AND RADIO INTERVIEWS Share your information with reporters, radio and television producers for interview opportunities. You will receive an audio player with your interview for your website and marketing materials. You can post the interview in your social media and on Your website

INTERNET RADIO/TV INTERVIEWS There are several internet radio and television shows now. Find ones that fit your audience then send them your information to become a guest. Make sure you have a hook and an offer for their audience. Blog Talk Radio WS Radio Google Hangouts TED Talks You will receive an audio player with your interview for your website and marketing materials. YOU create the questions and answers and share them prior to the broadcast. The interview can be live, recorded or both. A great opportunity to use a Virtual Assistant Post the interview replay on social media and websites. This is a great opportunity to use a virtual assistant.

YOUR WEBSITE, NEWSLETTER AND SOCIAL MEDIA You may also post reciprocal links on your own marketing materials including your position as one of the Experts for organizations and media outlets Find sites to showcase you as an expert with your bio, articles, website links, photos and videos will be posted on multiple sites-- marketing you as an expert in your field

ADDITIONAL SPEAKING OPPORTUNITIES Seek out events throughout the year and offer to speak or create breakout sessions OSBO sponsors other online training programs for other associations and business groups and often has the opportunity to feature our experts on others platforms OSBO offers our speakers as experts to the media when the opportunity arises

PRESS RELEASES Learn how to create and post Press Releases Utilize a virtual assistant to help you create and post your releases Find several outlets to post your releases free Many of the major subscription sites also have a free version for small business accounts Advantages for using a press release service Have others post your releases on their site

PRESS RELEASES Tips from Do Your Homework. Contact Them Via Their Preferred Channel. Don’t Send Mass Pitches. Write the Headline for Them. BONUS: Persistence Pays Off. Don’t be afraid to send the same pitch more than once. Sometimes the timing simply is off on the first go-round.

OSBO AMAZON BOOKSTORE OSBO will post our members’ books in our online bookstore and provide promotional links on social media

SAVE TIME AND MONEY Join Associations for your target audience Join Programs that train you how to use PR and Marketing effectively Learn how to do webinars Learn how to create presentations Learn how to use Social Media Learn how to create Press Releases Learn how to distribute Press Releases Become an effective speaker Learn how to do a GREAT interview Join associations or organizations that provide the training and offer you discounts on what you need to grow your visibility

OSBO EXPERT MARKETING OSBO will promote our experts Bios Interviews Books Webinars Press releases You Tube Videos Products And more

SAVE MONEY If you are just getting started promoting your speaking or consulting business, OSBO is a great way to begin. Use our programs, speaker training and marketing to help you maximize your speaking opportunity. When you are ready to purchase your own webinar, conferencing, social media, and website services, you will save with the OSBO discounts.

APPLY FOR A POSITION AS AN EXPERT IN YOUR FIELD To position you as an expert in front of a highly qualified target market of business owners. If you are interested in applying for a position as an expert in your field. Your application will be reviewed and if accepted you will be setup on the OSBO website, featured on our social media and newsletter and scheduled for your first Blog Talk Interview and first webinar. For more information visit /

CONTACT US FOR MORE INFORMATION For more information visit