LAURA PEREZ JESSICA DELGADO RENIA KHODABAKHSH The Effects of Racial Stereotypes on Academic Judgment

BACKGROUND Previous Research:  Content of the study: Rapidly categorize two target concepts with an attribute Faster responses are more strongly associated in memory than slower responses Assessing attitudes towards stigmatized groups  Conducted by: Greenwald, A. G., McGhee, D. E., & Schwartz, J. K. L. (1998). Measuring individual differences in implicit cognition: The Implicit Association Test.

Negative traits are associated with African Americans whereas positive traits are associated with European Americans HYPOTHESIS

PARTICIPANTS 20 CSUN students in PSYCH 321- Lab 1 course (3 Males and 17 Females)

MATERIALS: Questionnaire  Demographic Information: Age Gender Ethnic Background  Personal preference for one category over another: African Americans European Americans  Survey: Choosing the ethnicity that participants associate with each slide

MATERIALS: Sample Photos European AmericanAfrican American Harvard University ‎

 Two equal groups randomly assigned  5 seconds were presented for each trait Athletic Argumentative  10 seconds were presented for each phrase Cheating on a test Academic Effort PROCEDURE:

RESULTS: Questionnaire

RESULTS: DESCRIPTIVE STATISTICS

OVERALL RESULTS

DISCUSSION  Findings failed to support hypothesis Results were influenced by word choice Previous research proved that negative traits are associated with African American and positive traits with European American (Chang & Demyan, 2007).  Other attributes Typical positive traits were linked with African American and typical negative traits with European American Athletic and gives up easily

LIMITATIONS  Small sample size N = 20  Word choice Experimental Bias Athletic = Positive = African American Gives up easily = Negative = European American  Participation Bias Participants left options unanswered  It was not implicit Participants were able to think about their response due to time given (fast readers vs. slow readers)

IMPLICATIONS/FUTURE STUDIES  Closely replicate IAT Instead of using a computer, participants must use pen  Variety of photos Prevent carryover effect o Participants will be more engaged and responsive  Color pictures Easier to distinguish between the two ethnicities

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