Newsbrands and mobile phones

Market Overview

Smartphone penetration 50.7m people now own a mobile phone in the UK, the majority of them are smartphones Smartphone penetration Source: comScore MobiLens, 3 month average ending June 2015

Market share of operators (vol %) EE is the largest operator in the UK Market share of operators (vol %) Source: comScore MobiLens, 3 month average ending June 2015

Market share of handset manufacturer (vol %) Samsung is the largest mobile phone manufacturer Market share of handset manufacturer (vol %) Source: comScore MobiLens, 3 month average ending June 2015

Market share of Smartphone operating systems (vol %) Google Android is the most popular smartphone operating system Market share of Smartphone operating systems (vol %) Source: comScore MobiLens, 3 month average ending June 2015

Majority of mobile usage occurs via apps Share of digital media time Source: comScore Global Mobile Report, July 2015

% of mobile phone owners that use connected media Majority of mobile phone users are using “connected media” % of mobile phone owners that use connected media Majority of people are doing one of the following on their mobile phone: browse mobile internet, use applications, email, stream or download music, or watch broadcast or on-demand video Source: comScore MobiLens, 3 month average ending June 2015

Demographics’ share of time spent by platform (%) Smartphones are driving the highest portion of digital media time spent amongst Millennials Demographics’ share of time spent by platform (%) 18 – 34 35-54 55+ Source: comScore Global Mobile Report, July 2015

Market share of digital platforms vol(%) Average mobile only audience for top 100 digital properties Market share of digital platforms vol(%) For the UK’s top 100 digital media properties, almost half the audience only visits via mobile platforms. Digital companies who do not optimise their experience for mobile, could potentially be turning away half their audience Source: comScore Global Mobile Report, July 2015

Smartphone use takes up a significant amount of time According to data captured by TouchPoints, UK adults use their smartphones an average of: 124 minutes a day Source:  IPA TouchPoints5 survey

Newsbrands on smartphones

85% Newsbrands reach 85% of total smartphone audience % of people accessing newsbrands on smartphones 85% 25 million of smartphone users access newsbrands Via app or browser Source: comScore Mobile Metrix Aug 2015 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, Financial Times Group

23.9m 25.0m Newsbrands on smartphones reach more than the BBC 81% 85% Source: comScore Mobile Metrix Aug 2015 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, Financial Times Group

Accessing newsbrands through a smartphone is particularly popular among young people % of Smartphone owners accessing news Source: comScore Mobile Metrix August 2015 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, Financial Times Group

Whave a slightly higher affinity to reading news on smartphones % of users accessing news on smartphones: 53.2% male 46.8% female Source: comScore MobiLens, 3 month average ending June 2015