A CONTENT ANALYSIS OF NON FICTION BESTSELLERS: ONLINE VS. IN STORE Brittani Wolanin.

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Presentation transcript:

A CONTENT ANALYSIS OF NON FICTION BESTSELLERS: ONLINE VS. IN STORE Brittani Wolanin

Rationale  Popularity of purchasing online has increased  Amazon now sells more e-books than print books e-books-than-print-books/ e-books-than-print-books/  Brick and Mortar Stores  Is the information for purchasing a book comparable to what is available online?

Rationale  Have not found any studies that have dealt with the amount of information online vs. in store when purchasing books.  Shin, D 2011  Examined e-book users motivations and intentions

Research Questions  RQ1: Is the information available online when purchasing a book different to what is available in store?  RQ2: Are the differences significant for the information available in store vs. online?  RQ3: How many differences are there between the information available online vs. in store?

Sample  For Pilot study the sample was generated from the top 35 New York Times Bestsellers from the first week in December  Nonfiction  Combined print and e-book  All books on the list will be analyzed

Coding Scheme  Unit of Data Collection: All books from the list both online and in store photographs  Includes:  Online book representation  In store book representation  The differences between these two

Variables  Online information available  Ex. User reviews, photos, etc.  In store information available  Ex. Inside book jacket, book description, etc.  The differences in the information available

Variables Cont.  Content available: Rivers/dp/ /ref=sr_1_1?s=books&ie=UTF8&q id= &sr=1-1 Rivers/dp/ /ref=sr_1_1?s=books&ie=UTF8&q id= &sr=1-1  Book format and layout (Cover)  Information available

Thank you!  Any comments or suggestions?