Climate East Midlands Module 6 Climate change messages How to effectively communicate climate change to your constituents

Climate East Midlands 2 Overview Introduction Principles of communication How your constituents can cut carbon emissions Examples Signpost to the experts

Climate East Midlands 3 Introduction 80% of people believe climate change is having an impact on the UK right now But 40% are doing nothing to reduce energy use You have the power to change this! Help people relate larger issues to things they can see taking place in their communities

Climate East Midlands 4 Principles of communication Be confident about man-made climate change Be bold about being local Speak to people as members of a community Make the issue real Live in the now and promote a new normality Be fresh and playful

Climate East Midlands 5 Examples

Climate East Midlands 6 Examples

Climate East Midlands 7 How can your constituents save energy? No cost measures:Savings: Don’t overfill the kettle£7.10 per year Turn appliances off and avoid standby£36.59 per year Switch off lights when not needed£7.10 per year Wash clothes at 30 ˚C £11.30 per year Turn the heating down 1˚C£57.35 per year £££ saved£ per year Carbon saved519 kg per home

Climate East Midlands 8 How can your constituents save energy? Low/medium cost measures: Energy efficient lights and appliances Insulation – loft, cavities, draughtproofing Fit thermostatic radiator valves

Climate East Midlands 9 Other options for saving carbon Walk, cycle or take public transport instead of using the car Purchase ‘green’ electricity Install renewable technologies on homes/businesses Cut food miles – promote local food Do a home energy check

Climate East Midlands 10 Signpost to the experts Energy Saving Trust –Advice Centres: Energy suppliers Domestic Energy Efficiency Advice Code of Practice Funding: –National schemes –Utility providers - Carbon Emissions Reductions Target (CERT) –ADD INFO ABOUT ANY LOCAL FUNDING